In honour of International Women’s Month, PAUSE Live proudly launched the EveryWoman campaign at an exclusive Press and Influencer event on Wednesday, 5th March, at the prestigious Home House Members Club.
A tribute to the resilience, strength, and determination of women, the EveryWoman campaign acknowledges the challenges many face daily—including menstruation, menopause, hormonal changes, illness, caregiving, and the ongoing juggle of work-life balance. These challenges are deeply familiar to those in the salon industry, where women make up a significant part of the workforce, mastering the art of multitasking as stylists, business owners, and caregivers.
Bringing the Message to the Streets—and Salons
To amplify its mission, PAUSE Live is taking the #IamEveryWoman campaign underground—literally. Keep an eye out as bold, unmissable ads roll out across the London Underground, reminding women that their journeys—both personal and professional—deserve recognition and support. Just as salons serve as spaces of empowerment, transformation, and self-care, the campaign highlights the importance of acknowledging and addressing the unique experiences of women everywhere.
The EveryWoman Superhero Takes Flight
To bring the EveryWoman campaign to life, PAUSE Live is unveiling a custom-designed EveryWoman superhero costume—symbolising the power and resilience of women across industries, including the world of hair and beauty. The superhero will travel to iconic landmarks across the globe, from the Empire State Building to the London Eye, spreading awareness and inspiring women worldwide.
Influencers and advocates—including salon professionals—can also get in touch with PAUSE Live to rent the outfit themselves, making their own statement of empowerment. After all, in the words of Chaka Khan, “I’m every woman!”
For salon professionals who uplift, transform, and support women every day, the EveryWoman campaign is a reminder of the strength within every client who sits in the chair—and within the industry itself. Follow the journey and be part of the movement as PAUSE Live takes EveryWoman worldwide.