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Hershesons Launch #Hair4Heroes Campaign

In anticipation of salons re-opening on 12th April, Hershesons hair salon has initiated a new nationwide campaign that gives thanks to NHS nurses and celebrates the Great British Hair industry.
The #Hair4Heroes campaign will ask participating salons to pledge one hour of every stylist’s time per week to giving NHS nurses a free cut and blow dry as a heartfelt thank you for their work during their pandemic. Each salon will then be asked to nominate three further salons to do the same via a dedicated Instagram account, in the hope that the campaign will spread to all four corners of the UK, giving nurses the chance to visit their local salon nationwide.
“We all know how tirelessly nurses worked during the pandemic to take care of us. Now we want to take care of them in the best way we know how – by giving them Great Hair and making them feel good,” says CEO, Luke Hersheson.
“Hair For Heroes is a way of thanking our NHS nurses and celebrating everything the British hair industry has to offer in what we hope will be a new chapter for us all. We ‘re asking all salons to get on board and spread this campaign as far and wide as possible,” adds Chairman and Founder, Daniel Hersheson.
To kick-start #Hair4Heroes, X salons have already joined the campaign, with a full list available at Every salon will be able to download a digital campaign certificate acknowledging their participation – and post about their pledge on the @hair4heroes instagram account as the campaign continues.
For more information, visit and @hair4heroes. Hair For Heroes launched by Hershesons will run from 12th April until 30th September.