Social media influencer, Molly-Mae Hague, has renewed her contract with Beauty Works for a further 12 months, continuing her hugely successful collaboration with the beauty giant. Beauty Works’ founder, Penelope Cheshire, confirmed that Molly-Mae will earn £1.4 million, growing to £1.6 million over the next 12 months.
The 22-year-old, who found fame on ITV’s Love Island, has more than six million followers on Instagram and has been working in partnership with Beauty Works for almost three years, an affiliation that has proved to be fruitful for both parties.
Earlier this year, the organisation announced boom sales on its Beauty Works x Molly-Mae product range, and at the end of 2020, saw overall sales increase by more than 65% despite the lockdown and continuing economic uncertainty. Product launches such as the Beauty Works x Molly-Mae Straightener Kit have taken the industry by storm, and upcoming Christmas products such as the Styler Bundle, Hair Vault and Gloss Locks Gift Set will see the organisation once again, enjoy record sales.
Indeed, the Molly-Mae/Beauty Works collaboration has also been acclaimed by the industry, with a number of award wins evidencing its success. Earlier this year, Beauty Works’ ‘Molly-Mae Curl Kit’ and ‘The Molly-Mae Waver Kit’ were named as highly recommended products at The Beauty Awards with ASOS.
“We are delighted that Molly-Mae has chosen to remain an Ambassador for Beauty Works; she has proved a creative, invaluable and influential collaborator and has been hugely hands-on in working with us to develop new products,” said Penelope. “We have so much to look forward to in the coming months and are thrilled that Molly-Mae will be central to our continuing vision and passion for our company. We very much look forward to continuing our successful relationship with her.”
“Working with Beauty Works has always been one of my favourite partnerships,” adds Molly-Mae. “They believed in me from having just 10,000 followers and being a face for their brand has always been a dream. To continue to do this for a third year now makes me feel blessed and grateful for such an incredible opportunity.”