Following a two-round judging process and a day of virtual auditions, the new L’Oréal Professionnel Paris ID Artists for 2025 are revealed.
The ID Artist programme, developed by L’Oréal Professionnel Paris, is designed to identify and cultivate individual talent, fostering growth and maximising potential.
With an exceptional list of alumni, including Marlon Hawkins, Nancy Stripe and Abigail Butler – gaining a spot on the ID Artist programme can be career changing. With hundreds of applicants, the entrant level this year was extremely high and the competition was tough.
Entrants had to submit an audition video showcasing a model which was judged by a prestigious panel of award-winning experts, with finalists invited to a virtual interview to share their creative vision.
Judge Darren Ambrose from D&J Ambrose commented: “Surrounding yourself with like-minded individuals and you will fly creatively. ID Artist 2025 is full of amazing talent already creating a vibe for themselves. It’s going to be exciting to watch these dedicated artists of the industry grow.”
Angie Dromgoole from Zeba Hairdressing, who also judged, added: “It’s such an amazing opportunity for these creative and super-talented hairstylists to gain a place on the ID Artist team to grow their confidence and work with other creatives learning and being coached by the best in the industry. The ID Artist programme is about growing talent and the talent we had seen on audition day was outstanding. The standard was extremely high and seeing people re-audition from last year, also shows us how special it is to gain a place on the ID Artist programme.”
L’Oréal Professionnel Paris are proud to announce the new ID Artists 2025:
Amelia Higgins, Dy8 Desinz
Becky Hare, Brooks & Brooks
Charlie Illi, Brooks & Brooks
Daryl Behan, Peter Mark
Georgia Patton, @G&S Hair
Jake Murphy, Zeba Hairdressing
Jay Hanlin, Alan Edwards
Jessica Elwell, Scullion and Scot
Lydia Stiles, TONI&GUY Sloane Square
Morgan Hirst, Russell Eaton
Niamh Edwards, Leigh Roberts
Stephen Edgar, Andrew Mulvenna
Tyler Knox, Peter Mark Forestside
Zoe Harrison, Sola Hair Studio
They will join their second year ID Artists:
Alison Simpson, Linton & Mac
Arron Mc Donagh, Not Another Salon
Eboni Snook, Anthony John Salons
Isabelle Rose, Dy8 Desinz
Jak Hall, Jason Hall Hairdressing
Lauren McNeela, Stripe Colour Studio
Lucy Boodell, Goldsworthy’s Hairdressing
Mia Taylor, AKA Professional Hairdressing
Molly Rufus, Charlie Miller
Morgan Graham, MG The Studio
Sadhbh Clifford-Knapp, Peter Mark
Sian Lloyd, Hillary.ie
Zak Hulbert, Blushes
What happens now?
The 2025-26 ID Artist team will come together for training where they will find out this year’s exciting plans.