The latest issue of SalonEVO UK & Ireland is OUT NOW! Learn how to stay ahead of the competition in 2023 using the best products and tools in this exciting 104-page, beautifully presented issue.
IN THIS ISSUE
It’s always our pleasure to feature the industry’s biggest brands – keep an eye out for more gorgeous shoots and incredible looks from TONI&GUY, Osmo, Charlie Miller and Casey Coleman. Not to mention some exciting product announcements and tool guides from SESSION LABEL, DIVA Professional, and BeautyFor.
ON THE COVER
Our incredible cover features TONI&GUY Global Creative Director Cos Sakkas’s Craftwork collection, which boasts astounding contemporary looks that wow on the catwalk and the high street. The collection was created with make-up artist Lan Nguyen-Grealis, stylist Veronika Greenhill, and photographer Jack Eames.
NEW YEAR, NEW TRENDS
We have everything you need to keep on top of trends this year. Our experts are some of the industry’s best stylists and nail artists – they give great insight to what will be most and least popular in 2023 so you know where to focus your efforts this year.
Grab your copy of the magazine for intel from Hayden Cassidy, Chris Southern, Price Driscoll, Vicki Johnson and many more. You’d be a fool to miss out!
Marketing can seem intimidating, but you’re probably doing it already! Social media, Google, apps, and booking platforms like Booksy and Salon Tracker are your keys to getting your name out there.
One of our main features follows Nikki Clifford of NJUK Hair and Beauty Chesterfield, who has a winning marketing plan. She told us how you can market your business for growth in 2023.
Shelby Barriball also gives the lowdown on digital marketing, while Simon Townley and Steve Hilliard share some step-by-steps to make the process easy.
NAIL ART TRENDS
We start with a nail art trend forecast from the powerhouse influencer behind Daily Nail Official. With 80,000 followers on Instagram, you can trust her insight to what 2023’s most popular colours, patterns, lengths, shapes, and everything in between will be.
London Nail Club follow a multiple services business model, using nail art as their specialist offering to bring people from all over the country through their doors.
Remember the scented nail varnishes you could buy with nail art pens in the 2000s? Well, that’s what got Michaela ‘Gelilicious’ Phillips hooked on nails when she was just a teenager. Now she’s on the rise to nail stardom. Read the feature to find out how she took her skill in nail art to carve out a successful career.
We’re in session with some of the industry’s best and brightest. The creativity and beauty in session and editorial styling always astounds us – especially with the artists we have in this issue. Nick Irwin, Johanna Cree Brown, and Jack Merrick-Thirlway give you behind-the-camera looks at how to bring catwalk-worthy style into your salon.
We hope you enjoy this issue! You can order your print copy here.