Reds are set to remain a staple for AW24, with a variety of tones that cater to different styles and preferences. According to Sophie-Rose Goldsworthy from Goldsworthy’s, Swindon, deep, earthy reds – such as burgundy, mahogany, and chestnut – are set to be popular, offering warmth and sophistication for the cooler months.
“These shades add richness and depth and are perfect for a polished look,” she said.
For those seeking bolder options, vibrant coppers and fiery scarlets bring a dynamic energy to the classic red palette. Jewel-toned reds, such as ruby and garnet, will also be in demand, adding a luxurious, opulent touch ideal for the festive season.
“Overall, AW24 is about embracing the versatility of reds – from subtle, earthy hues to bold, vibrant tones – ensuring there’s a perfect red for everyone.”
For AW24, the best techniques for working with reds focus on depth, dimension, and lasting vibrancy.
“Colour melting blends different shades seamlessly, perfect for rich tones like burgundy and copper,” Sophie-Rose added. “L’Oréal Professionnel’s Majirel range is ideal for achieving customised, multi-dimensional reds, specifically the Maji-Contrast range which offers bright vivid reds and coppers with 100% grey coverage without the need for base.
“Balayage is a great technique for reds tones, offering a soft, natural transition for the autumn months. Toning with L’Oréal Professionnel’s DiaLight ensures a healthy, glossy finish and for extra punch, the DiaLight Boosters are the perfect creative palette to customise your tones and formulas. For bold, statement looks, colour blocking with contrasting reds works well, as this will give your colours dimension and interest in a fashion-forward way. These techniques ensure your reds stay vibrant and healthy all season long.”
Sophie-Rose’s Top Tips for Working with Reds
Do consider skin tone!
Choose red shades that complement your client’s complexion. Warmer skin tones pair well with copper and auburn, while cooler tones suit deeper burgundy or violet reds.
Do focus on hair health!
Reds can be vibrant, but they also require healthy hair to look their best. Use nourishing treatments before and after colouring to maintain shine and prevent fading. The L’Oreal Professionnel Absolut Repair Molecular series is perfect for this as deeply repairs and strengthens the hair fibres, restoring the hairs elasticity and movement.
Do blend and layer shades!
Create depth and dimension by blending multiple shades of red. Techniques like colour melting or balayage add natural-looking variation and richness to the colour.
Don’t skip a proper consultation!
Reds are bold and can be tricky to remove or correct. Ensure you and your client are on the same page about the desired outcome before starting.
Don’t overlook maintenance!
Reds tend to fade faster than other colours. Advise clients on proper homecare and recommend regular touch-ups to keep the colour looking fresh. Always opt for professional products for homecare, such as L’Oréal Professionnel’s Vitamino Color, which is designed to enhance longevity and vibrancy.
Don’t forget your base!
Avoid dreaded root glow by adding a base shade into your formula for the roots! Even on the most perfect starting canvas, I will always subdue my regrowth and intensify my ends to ensure a beautiful even colour from root to tip.