A specialty salon recycling company, is partnering with brands in the salon industry to sponsor three-month service subscriptions for struggling salons to mail in their used personal protective equipment (PPE) supplies through the Salon Green Dreams campaign. The campaign’s goal is to provide mailback services free of charge to green-minded salons that have had to introduce more one-time-use items (masks, chair covers, etc.) into their business due to COVID-19 safety protocols.
“It’s essential that stylists and clients are wearing PPE to stay safe during the pandemic, but a by-product of these necessary safety measures is a significant amount of extra waste coming out of salons. Without a specialty recycler, all of these items will go to a landfill by default,” said Jennifer Wolanik, Marketing Manager for GLO. “This past year has been incredibly difficult for salons and we wanted to create a program that enabled salons to avoid having to choose between safety and sustainability.”
Every minute, the beauty industry in North America generates 877 pounds of waste – adding up to over 421,000 pounds per day. However, contrary to common knowledge, free curbside recycling cannot accept most of the objects being used in salons, including foils, bobby pins, hair clips, shampoo, conditioner and color bottles, and now, PPE. With the need to wear disposable PPE such as masks and gloves every day in salons, the amount of waste has only increased. GLO’s specialty recycling services are able to divert 100% of salon waste from the landfill by giving items a Second Life® or powering homes through waste-to-energy combustion.
Brands interested in sponsoring salons for the campaign can reach out to Jennifer Wolanik at jennifer@glorecycling.com.
Salons interested in signing up for the chance of being selected for free PPE takeback services can register at https://glorecycling.com/green-dreams.
For more information about additional GLO’s specialty salon recycling services, visit https://glorecycling.com