Just in time for fall… Paul Mitchell has shared the latest additions to The Demi collection: Ginger Spice.
These three new tones range from delicious hues of golden butterscotch and warm ginger to swirls of peach and papaya. They add a spicy twist to pre-treated blonde and copper shades. Perfect for stylists to embrace the trending shades seen all over social media! Cowgirl copper, anyone?
With the launch of the new Ginger Spice shades comes the introduction of a new Gold beige family to The Demi. Balanced with a tan background color and a touch of soft beige, 9Gb and 7Gb are excellent for refreshing single-process blondes and toning highlights of all levels. They pair beautifully with copper, red, and orange-red shades, or brunette hues created with the N or NB families to soften tonality without darkening.
The new 10NC shade expands the Natural Copper family, formulated with a brown-to-tan background and copper tone. It combines the lightest tan shade and copper to create a balanced, nearly papaya or pale orange sherbert tone that is beautifully soft, delivering a warm hint to the lightest color-treated or highlighted blonde tones.
Paul Mitchell The Demi is a line of vegan demi-permanent, no-ammonia, no-MEA, and no-lift, gel-like formulas that condition the hair while coloring to provide incredibly rich results with exceptional shine. With 65+ intermixable shades, The Demi is easy-to-formulate and can be customized to be opaque or translucent–ideal for toning, refining, and refreshing color. They’re also great for blending away minimal gray without lightening the hair’s natural pigment, all while offering incredible shine and vibrancy.
To maintain guests’ salon hair color in between salon visits, The Demi also offers the new The Demi Color Gloss: a boost of sheer color and tone for guests to refresh their color at home, while adding extra softness and shine. The Demi Color Gloss is easy to apply at home and works in just three minutes for a full color refresh for most hair types.