Introducing the future of clean – powered by biotech. K18’s NEW non-aerosol, scalp-friendly dry shampoo formula doesn’t mask odours – it’s scientifically proven to recognise, suspend, and eliminate them. K18 bio scientists found the strongest odour-detection system in nature and used its mapped genome from DNA databases alongside synthetic biology to create a NEW odour-control molecule: odorBIND™ for clean hair on contact*. Translucent microbeads (made from minerals – not plastics) sponge up excess oil without white cast or buildup for all hair types, textures, and colours.
- odorBIND™ recognises, suspends, and clinically eliminates odours
- Smart-release technology keeps working for up to 3-days after one application
- Translucent microbeads sponge up oil without feeling gritty, leaving excess buildup or white cast
- Biotech-derived mediterranean microalgae to promote scalp health and improve hair manageability
Suveen Sahib, Co-Founder and CEO of K18, said: “Launching K18 was all about bringing a biotech revolution to the beauty world –creating products that not only elevate daily beauty routines but also empower personal hair expression. Now, we’re thrilled to introduce AirWashTM to the UK, our latest innovation transforming the traditional dry shampoo scene with our cutting-edge odorBIND™ biotechnology.”