Leading professional hair care brand, John Paul
Mitchell Systems® promotes unique and individual style by
announcing Winnie Harlow to be its new Global Ambassador. John Paul
Mitchell Systems has always been ahead of the game when it comes to
policies concerning global social and cultural issues, from environmental protection to
botanical products, cruelty-free stands in their
product development, and equal opportunities in their corporate
structure and education. Now the 2021 campaign continues to be coherent
with the mission and the important values that company has always stood
for.
The brand’s 2021 campaign – shot by renowned photographer Micaiah
Carter – celebrates the power of self-expression through hair as always,
but takes the concept one step further by inspiring consumers to embrace
their distinct beauty and explore their personal style with stunning
images of Winnie Harlow, the brand’s new
Global Ambassador.
“Expressing myself through hair is a fun experience that represents
different stages in my life. I get to create new personas, personalities
and characters with every look—from super sexy with long, straight hair, a
chilled-out feel with curly waves, and a little tomboy with a short
cut,” comments Winnie, who is known for breaking the beauty mould
and following her own path as a successful model and activist, with a tie
to hair since childhood. “Partnering with an iconic brand like Paul
Mitchell is close to my heart, as my mom was a hairdresser growing up.
I loved seeing her transform a client’s hair, put a smile on their face,
and leave them happy and ready to rule the world,” she continues.
Moreover, as a spin-off to the partnership with Winnie, JPMS also
announced her hairstylist César DeLeön Ramirêz as Brand Ambassador. With this
winning team the new campaign will feature a variety of looks
César created especially for Winnie. César’s work has already adorned
hundreds of covers and spreads in internationally recognized fashion
magazines like W, Elle, Vogue, Harper’s Bazaar and GQ. He is a 2020
Hollywood Beauty Award Winner, a Beauty Director and has a long list of
celebrity clients, including Ciara, Kylie Jenner, Kim
Kardashian, Ariana Grande, Karol G and more.
Michaeline DeJoria, JPMS Vice Chairman also commented on this new
image, saying: “Winnie is a remarkable woman that inspires people to
be fearless and live beautifully. She truly exemplifies our ethos and we
are thrilled to welcome her to the Paul Mitchell family.”
Winnnie Harlow Announced As Paul Mitchell Global Ambassador
