2025’s blonde moment was soft, radiant, and camera-ready — driven by a series of viral Schwarzkopf-coined shades that lit up both trade and consumer media.
- Lisa’s “Soft Mink Blonde” Coachella debut became a major inflection point, making it one of the most searched-for colors among consumers booking spring color appointments.
- Jennifer Garner’s “Champagne Ribbon Brunette” sparked a Google Trends breakout, with searches for “Jennifer Garner blonde” surging nearly 2000% and TikTok content around her hair now generating 100M+ annual views.
- Sydney Sweeney’s “Light Suede Blonde” which debuted at the 2025 VF Oscars Party, and Bella Hadid’s “Supermodel Blonde” which debuted at Cannes, generated countless salon color requests – rounding out the year’s most in-demand blondes.
These looks were achieved using the following Schwarzkopf Professional essentials:
- BlondeMe Lightener Powder 9+ Premium Bleach: The brand’s strongest, most reliable lift with integrated bonding technology – ideal for creating the ultra-clean, even blonding work seen on today’s top talent, including Jennifer Garner, whose color was crafted by Tracey Cunningham.
- Schwarzkopf Professional Igora Vario Blond Super Plus: a powerhouse lightener that delivers controlled, dependable lift while protecting the hair’s integrity, ensuring the clean, even canvas these blondes demand.
- Schwarzkopf Professional Igora Vibrance: the demi-permanent color that gives these blondes their signature refinement — soft tonal blending, customizable warmth control, and a glossy, luxurious veil of shine that elevates every highlight.