In a groundbreaking collaboration, HOB Academy has launched a 12-month residency at the Wella World Studio in Central London. This exciting partnership between two industry giants—HOB Academy and Wella Professionals—represents a major step forward in the world of hairdressing education. Together, they bring over four decades of expertise, creativity, and passion to shape the future of the industry.
A Powerful Partnership of Innovation and Excellence
The residency will see HOB Academy, led by renowned International Creative Director Akin Konizi, team up with Wella Professionals to offer world-class education. Known for their commitment to innovation and creativity, both brands share a vision of advancing the art of hairdressing. This exclusive collaboration promises to offer unparalleled educational opportunities for aspiring stylists and seasoned professionals alike.
Akin Konizi said: “We are very excited about working at the Wella World Studio. Education is at the heart of everything we do, and HOB Academy X Wella Professionals gives us the opportunity to take this to another level, open accessibility to even more stylists and technicians, and help us raise standards in hairdressing education. Our 12-month residency is just the beginning of a new phase of innovation and creativity from the HOB team.”
HOB Directors Akin Konizi, Clive Collins, and Paul Simbler began with a single salon in Mill Hill and now have a 16-strong salon group, renowned for its cutting-edge techniques and first-class education.
Allison Hargreaves, Associate Director Education Operations Wella UKI, added: “We’re delighted to be collaborating with HOB Academy and hosting them at the Wella World Studio for the next 12 months. We have worked closely with the team over the past 40 years, and we are privileged to be part of their exciting plans for the future.”
The HOB Academy X Wella Professionals collaboration marks a significant moment in hair education—bringing together heritage, expertise, and innovation in an inspiring central London setting.