Blonde is back, and brighter than ever. Introducing the new salon sized 1 litre pump bottles of ASP Expert Haircare Ice Blonde Charcoal range: the next evolution in blonde maintenance, created for clients who demand brightness, hydration and tone control, all in one streamlined system.
ASP’s Ice Blonde Charcoal range is a two-step regime powered by purifying charcoal and cationic conditioning agents working in tandem to neutralise brassiness and deliver clean, luminous blonde results.
Why Charcoal?
Acting like a magnet for impurities, charcoal gently detoxifies the hair while helping to maintain cooler tones and banish dullness. The result? Blonde that’s brighter, cleaner and effortlessly cool. The range is ideal for pre-lightened, white/grey or natural blonde hair that’s prone to unwanted warmth.
The Range:
Ice Blonde Charcoal Shampoo (1l)
A sulphate-free, deeply cleansing shampoo that lifts dullness and yellow tones, while leaving hair hydrated, glossy and refreshed.
Ice Blonde Charcoal Conditioner (1l)
A lightweight, nourishing conditioner that seals tone, softens every strand and boosts mirror-like shine without weighing hair down.
Whether you’re a colourist recommending post-service care or a client preserving your tone, Ice Blonde Charcoal is a modern essential for bold, brass-free blonde. With UV protection, sulphate and silicone free formulas and the brightening power of charcoal, it’s a high-performance duo designed to keep blonde brilliant, both in and out of the salon.
Salon price:
Charcoal Shampoo 1l £17.55+ VAT
Charcoal Conditioner 1l £17.55+ VAT
