The Green Beauty Community (GBC) has entered 2026 with a refined brand identity and expanded education leadership, reinforcing its position as a nonprofit organization focused on practical, systems-based sustainability within the professional beauty industry.
Rather than signaling a change in direction, the rebrand reflects a maturation of GBC’s work as sustainability conversations continue to evolve across global salon markets. The updated identity is designed to support clarity, consistency, and long-term credibility—particularly as the organization scales its education and community initiatives internationally.
A Brand System Designed for Longevity
At the center of the updated identity is a visual system built around three symbolic elements that mirror GBC’s operational framework:
– Professionals — represented by scissors, emphasizing that lasting sustainability begins with the
people performing the work: stylists, educators, and salon owners.
– Consciousness — represented by a leaf, reflecting informed decision-making around ingredients,
sourcing, and environmental systems.
– Conservation — represented by a water droplet, highlighting responsible resource use, waste
reduction, and measurable environmental impact.
Together, these elements form a modular system intended to adapt across education, events, and digital platforms without diluting the organization’s mission.
“Sustainability needs to be understandable and usable across different regions, business models, and cultural contexts,” said Daniel Johnson, Founder and Executive Director of the Green Beauty Community. “Our brand needed to reflect that flexibility while staying grounded in purpose.”
Strengthening Education Infrastructure
To support its next phase of growth, GBC has appointed Jacquelyn Rodriguez as Director of Education for Rodriguez is a sustainability educator and co-founder of the Green Beauty Community, recognized for her work in anti-greenwashing education, ingredient transparency, and applied sustainability training for
beauty professionals.
Rodriguez is the author of Changeworthy, a book released in late 2025 that outlines a Clean Beauty Blueprint and Conscious Leadership Framework designed to help salons align environmental responsibility with operational and financial sustainability. These frameworks now inform GBC’s curriculum development and educator-led programming.
“Education must respect the realities of running a salon,” Rodriguez said. “Our goal is to provide tools that are both environmentally sound and economically viable.”
Expanding Community-Led Engagement
GBC also announced Sophia James as Community Coordinator for 2026. Based in Denver, Colorado, James is a hairstylist and educator specializing in alternative, gender-affirming services and wellness-centered salon practices.
She is the founder of Indie Haven, an independent education platform focused on inclusive and sustainable salon practices, and serves as Education and Sustainability Director at her home salon, Sinners.
Her role with GBC will focus on strengthening grassroots participation and supporting local adaptation of national sustainability initiatives.
“Change looks different in every market,” James said. “My role is to help ensure sustainability education feels relevant and achievable wherever salons are operating.”
Looking Ahead
The rebrand and leadership appointments align with the Green Beauty Community’s broader 2026 strategy, which includes educator-led sustainability training, community impact programs, and partnerships designed to translate environmental goals into salon-ready practices.
As sustainability expectations continue to rise globally, GBC’s focus remains on building systems that empower professionals—rather than prescribing one-size-fits-all solutions.
More information is available at greenbeautycommunity.com