After two seasons dominated by cool, muted hues, warmth is officially making its comeback. Responding to growing demand for peachy pinks and soft rose tones, PRAVANA has expanded its ChromaSilk VIVIDS collection with the launch of Sugar Rush.
The new drop introduces two shades to the line: Juicy, a vibrant peachy pink, and Crush, a soft rose gold. When paired with existing pink, neon pink, and magenta shades, stylists now have five candy-inspired colour options designed to deliver fresh, feel-good results.
Launching ahead of Valentine’s Day, Sugar Rush taps into seasonal trends while offering versatility that extends well beyond the holiday. Formulated for hair levels 7 and above, the shades are designed to provide wearable, on-trend colour — particularly for clients with darker or warmer starting levels — without the need for a level 10 lift.
Both Juicy and Crush offer longevity of up to 30 washes and are fully intermixable with all ChromaSilk VIVIDS shades. Stylists can further customise results using VIVIDS Clear Dilute, Clear Pastel, or Black, allowing for modern, multi-dimensional warmth tailored to each client.
With Sugar Rush, PRAVANA continues to give colourists the tools to meet evolving client demands — delivering warmth, creativity, and flexibility in one vibrant launch.