WITH THE ‘DIVE INTO ALTERNA’S TRANSFORMATIONAL MOISTURE’ CAMPAIGN
Alterna, a pioneer in luxury haircare inspired by skincare science and formulated without harsh chemicals and additives, is celebrating 25 years of transformative innovations with a “Dive into Moisture” campaign. The center piece of the campaign is a celebration of the indulgent hydration that is one of the brand’s signature benefits. Since Alterna’s iconic Caviar Anti-Aging Moisture collection is an embodiment of Alterna’s use of skincare science to develop advanced hydration technology, three core products from theMoisture collection will be the heroes of the campaign. “Dive into Moisture” will also amplify Alterna’s ocean-inspired formulation philosophy which expresses the brand’s heritage of delivering hydration as the foundation for healthy hair.
Since 1997, Alterna has offered an alternative to traditional luxury haircare which ignored moisture as the key to long-term hair and scalp health. We’re marking our 25th anniversary with“Dive into Moisture”as a special celebration of our Caviar Anti-Aging ReplenishingMoisture collection and its three core products. This trio so beautifully expresses our heritage as a pioneer in innovative hydration and skincare science inspired hair health technologies.
We are excited to embrace a future and proud to honor our hydration pioneering heritage. Our transformational hair care products have always and will always deliver an exceptional experience that is unmistakably Alterna: a truly indulgent feel and stunning results.”
Suzanne Dawson
Global General Manager,
Alterna Haircare