Rooted in pampering rituals and a commitment to slow living, premium vegan haircare brand Authentic Beauty Concept relaunches Replenish. An entire repair collection that’s centred upon nurturing and restoring natural hair texture. An enhanced reparative performance provides deep nourishment and protection without weighing down hair.
Infused with powerhouse ingredients, including sustainably sourced Laos Rice Water and Shea Butter, the revamped range replenishes and strengthens without overburdening the hair. In addition, the innovative formula features a sensorial texture that delights the senses while delivering exceptional performance. Free of silicones and sulfates, the range is also vegan and cruelty-free, aligning with Authentic Beauty Concept’s commitment to pure, high-performance haircare and ethical and sustainable beauty solutions.
The Power Of Natural Ingredients In The Replenish Range
Sustainable Rice Water & Rice Protein
Rice water has long been revered in Asian beauty rituals for its strengthening and smoothing properties. Sustainably sourced from Laos, this nutrient-dense extract is packed with amino acids, vitamins and minerals, and said to improve hair’s elasticity, smoothness and shine.
Hand-Crafted Shea Butter
Harvested by local women in Burkina Faso and Ghana, Authentic Beauty Concept’s shea butter sourcing supports fair-trade initiatives and helps to prevent desertification. Rich in vitamins A & E, essential fatty acids, and antioxidants, shea butter is known to.
- Deeply condition hair, improving softness and elasticity.
- Protect strands from environmental stressors and heat damage.
- Provide long-lasting nourishment whilst feeling weightless.
Fragrant Ingredients
The Replenish range elevates the haircare experience with a sophisticated oriental-woody fragrance, blending solar frangipani blossom and milky jasmine petals for a luminous floral touch and maple syrup, black sandalwood and pecan nut for a warm, sensual finish. The result is a pampering ritual that soothes the senses while transforming hair.
Replenish Range Key Benefits
– Deep repair and nourishment: Nutrient-rich formula restores strength and vitality to damaged hair.
– Lightweight performance: Delivers intense care while maintaining the natural feel and movement in the hair.
– Premium ingredients: Featuring sustainably sourced Laos Rice Water and Shea Butter for superior replenishment.
– Sustainable beauty: Ethical ingredient sourcing supports local communities and helps to protect biodiversity.
The Replenish Range: A Luxurious Product Line-Up
Each product in the Replenish Range is meticulously formulated to repair and restore hair with weightless nourishment:
– Replenish Cleanser – Gently cleanses while smoothing and strengthening the hair fibre.
– Replenish Conditioner – Seals the cuticle and enhances manageability for healthy-looking hair.
– Replenish Light Cream Mask – An airy, intensive treatment that repairs and fortifies from the inside out.
– Replenish Rich Cream Mask – A deeply nourishing butter-textured mask, perfect for intensive repair and protection.
– Replenish Spray Conditioner – A lightweight leave-in formula that detangles, boosts shine, and offers 230°C heat protection.
– Replenish Split End Remedy – A restorative leave-in balm with plant-derived sealing technology that seals split ends and reduces frizz with 230°C heat protection too.
The upgraded Replenish range will be available from 1st May 2025 in Authentic Beauty Concept salons across the UK.
AUTHENTIC BEAUTY CONCEPT is a holistic premium brand co-created with a unique hairdresser collective to start a new path to authentic beauty – the #authenticbeautymovement is a community that believes in the same shared values.
AUTHENTIC BEAUTY CONCEPT Online and Digital:
To learn more about all brand’s commitment to sustainability, explore the AUTHENTIC BEAUTY CONCEPT website: authenticbeautyconcept.com.
You can also join and connect with the AUTHENTIC BEAUTY CONCEPT community online via @authenticbeautyconcept on Instagram, Facebook and YouTube and the #authenticbeautymovement hashtag.