Leading the Way in Sustainable Beauty with Recycling Programs and Product Innovations for a More Responsible Beauty Industry.
Olivia Garden, a leader in professional and consumer hair care, is celebrating Earth Month by showcasing its comprehensive commitment to sustainability through recycling programs, eco-friendly product innovations, and impactful social media initiatives.
First, the company recently launched a Recycling Program utilizing TerraCycle’s freight recycling services, enabling customers to send in used hairbrushes and styling appliances from any brand for recycling. Upon receipt, participants receive a 10% discount on future purchases at Store.OliviaGarden.com, helping reduce waste and repurpose materials into new products.
“We’re passionate about reducing the beauty industry’s environmental footprint,” said Anne Maza, co-owner of Olivia Garden. “This program is a huge step forward in making everyone’s beauty routines more eco-friendly.”
Olivia Garden’s commitment to sustainability also extends into product innovation. The company has long incorporated recycled materials into its product lines—including the Recycled OG Brush Collection, Holiday Candy Brushes, and OG Luxe Brush Collection, and more— all featuring components made from 100% recycled plastic. Other collections, such as the NewCycle Brush Collections and NewCyclePRO apparel, utilize recycled aluminum, post-consumer materials, and recycled polyester. Packaging and displays are also continuously innovated to use recycled or eco-friendly materials. For more details on its eco-friendly initiatives, visit the company’s eco-friendly initiatives page.
Adding to its sustainability portfolio, Olivia Garden is proud to be featured in Ulta Beauty™’s Conscious Beauty program, which empowers consumers with transparency and choices by highlighting products with clean ingredients, cruelty-free, vegan, and sustainable packaging. The program spotlights brands that use recyclable, refillable, or recycled and bio-sourced materials in at least 50% of their packaging and recognizes those that give back to communities and the planet.
Olivia Garden’s innovative omgOG initiative, launched in 2020, turns Instagram likes and comments into nonprofit donations. To date, the program has contributed more than $8,000 to over 20 organizations, including environmental groups such as the National Forest Foundation, Ocean Conservancy, and World Wildlife Fund.
“At Olivia Garden we are more than just a hair tool company. We’re real people working with real people every day,” Maza said. “It is important to us to use our brand as a force for good.”
Olivia Garden’s diverse eco-friendly efforts—from sustainable manufacturing practices and recycled product designs to community-focused donation programs—underscore its dedication to environmental, social, and economic improvements. As Earth Month unfolds, the company invites customers and partners to join in celebrating and contributing to a greener future. To learn more, visit OliviaGarden.com and follow the brand on Instagram, TikTok, and Facebook.