Kao Salon Division is ready to celebrate synergy and sustainability with the launch of their new Spring/Summer 2025 campaign, Into The Blue.
This vibrant campaign reflects a harmonious collaboration between Kao’s leading haircare brands — Goldwell, KMS Hair, and KERASILK — to celebrate the beauty of summer while supporting a meaningful cause.
A Celebration of Synergy “Into the Blue” exemplifies Kao’s commitment to innovation, luxury, and sustainability, blending high-performance haircare with thoughtfully chosen partners to elevate the summer experience. Each brand within the Kao Salon Division brings its unique expertise and identity to the campaign:
• Goldwell: Renowned for its salon-grade haircare solutions, Goldwell offers advanced formulations designed to repair, protect, and style hair with precision. Partnering with Bondi Sands, a leader in suncare and self-tanning, Goldwell delivers travel sets that protect hair while adding a radiant, sun-kissed touch.
• KMS Hair: A trendsetter in self-expression and modern styling, KMS Hair focuses on products that cater to individual hair needs. Its collaboration with athletia, known for holistic, nature-inspired beauty, introduces a fusion of haircare and skincare, offering travel sets that prioritize hydration and vibrancy.
• KERASILK: Embodying luxury and innovation, KERASILK specializes in transforming hair with salon-like results. The inclusion of a limited-edition hand cream in every set showcases the brand’s dedication to indulgent, multi-sensory care.
Exclusive Spring Summer Sets
Goldwell Travel Sets:
• Rich Repair Travel Set (£15: Restores, deeply nourishes damaged hair, leaving it soft and shiny.
• Sun Reflects Travel Set (£15): Protects and revitalizes sun-exposed hair, perfect for beach days.
• Bond Pro Travel Set (£15): Strengthens and repairs hair bonds, reducing breakage.
• StyleSign Travel Set (£15): Delivers professional styling results, ideal for creating summer- ready looks. Each Goldwell set is paired with either the Bondi Sands Face Lotion or Lip Balm to keep hair and skin summer-ready.
KMS Hair Travel Sets:
• MOISTUREPAIR Travel Set (£17): Restores moisture and repairs damaged hair, perfect for dry
and stressed tresses.
• COLOUR VITALITY Travel Set (£17): Protects and enhances color-treated hair, keeping it
vibrant. Both KMS Hair sets include athletia’s Lip Oil Essence for a touch of hydration and
shine.
KERASILK Travel Sets:
• SMOOTHING SET (£33): Tames frizz and smooths hair for a sleek finish.
• REPAIRING SET (£33): Reconstructs and strengthens damaged hair from within.
• VOLUMIZING SET (£33): Adds body and lift to fine or flat hair. All KERASILK sets feature the
limited-edition hand cream for indulgent care.
Making a Difference Together In alignment with the “Into the Blue” theme, Kao Salon Division is proud to partner with the Blue Marine Foundation (BLUE), an organization committed to restoring ocean health and combating overfishing.
BLUE works to create marine reserves, promote sustainable fishing practices, and raise awareness about the importance of protecting our oceans. By supporting this vital initiative, Kao underscores its dedication to sustainability and global ecological preservation.
Through the “Into the Blue” campaign, Kao aims to not only inspire beauty but also drive meaningful action for the planet. A portion of the proceeds from the campaign will go directly to the Blue Marine Foundation, helping to fund projects that protect marine biodiversity and ensure a sustainable future for our oceans.
Celebrate Summer with Kao The “Into the Blue” campaign offers a unique opportunity to experience premium haircare with thoughtfully curated collaborations that enhance self-care while contributing to a greater cause.
By bringing together leading brands, innovative partnerships, and a commitment to sustainability, Kao invites consumers to embrace the beauty of summer with purpose.