SalonEVO Magazine

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Colorissimo reimagined for salon’s today

Colorissimo, the trusted professional hair colour brand with a heritage spanning over 50 years, is proud to unveil its reimagined look for 2025!

Colorissimo have always listened closely to their customers and it was time to evolve and revitalise the brand to meet the needs of today’s salons and stylists. Known for its unparalleled quality and affordable pricing, Colorissimo continues to empower professionals with 94 varied permanent shades of colour, expertly crafted bleach and peroxide systems – proving that premium results don’t have to come with a premium price tag.

Heritage Meets Innovation
Since its inception in the late 1960s, Colorissimo has been a cornerstone of the professional hair colour industry, delivering reliable and innovative solutions to salons worldwide. While deeply rooted in the legacy of its founder, Renato Brunas, the brand has evolved to reflect the creativity, inclusivity and diversity of the modern salon. With a forward-thinking approach, Colorissimo remains committed to supporting its salon community with products that inspire artistry and deliver flawless results every time, whilst maintaining a competitive price point.

Empowering salons with nourishing, lasting colour and unbeatable value.
Colorissimo’s 94-shade range offers stylists a world of possibilities – from icy blondes and fiery reds to warm chocolate brunettes and everything in between. Paired with expertly formulated bleach and peroxide systems, the brand provides the tools to achieve even the most ambitious transformations.

“I am new to Colorissimo and I’ve been really pleasantly surprised by the range. I’ve been loving the High Lift Tints, some have up to 5 levels of lift in and I’ve been impressed at how light some of them have gone on my clients! I like to use a High Lift Tint for my vivid clients so having this new range that lifts lighter than most competitor options, whilst still making the hair feel great, has been a game changer!” – Norman Boulton

“I’ve been using Colorissimo for a while now and can honestly say I’ve fallen hard. The reds and coppers are absolutely beautiful and the creative freedom that having the intensifiers gives is unmatchable.” – Sophie Mundy

“For me, Colorissimo is a game changer for many reasons: the results, for my business and for my clients satisfaction. The results are BEAUTIFUL. I was really sceptical to use at first as of course, trying a new brand is terrifying, but the outcome of these colours are soft when you want them to be, punchy when you want that intensity and super easy to work with. The consistency is perfectly creamy making great toning/melting and also stretching the product a long way. With so much colour in the tube alongside its 1:2 ratio, it’s sure to go a long way in the salon and its already so amazingly priced! It’s a win win.” – Lily Champ

“Colorissimo is an amazing range to stock in our salon for many reasons: 94 intermixable shades meaning that the number of colours you can create really is endless! They mix up to a perfect thickness making them feel luxurious and spread really nicely onto the hair, plus they leave the hair looking healthy and unbelievably shiny!” – Chelsea Thompson

Reflecting Our Creativity
Colorissimo is unveiling a new visual identity, including new product and salon photography. Vibrant and authentic, the visuals highlight the artistry of the colourist and their experience with the products in the salon while celebrating the individuality of their clients, showcasing Colorissimo as a brand that’s suitable for all salons, colourists and clients.

A Commitment to Community
For over five decades, Colorissimo has been a trusted name in hair colour. This legacy continues today with a renewed focus on community and supporting salons in the current climate of rising costs. The brand encourages collaboration and connection through new initiatives which will be announced throughout 2025.

Looking Ahead
With its blend of heritage and progress, Colorissimo is here to stay – an enduring brand that grows alongside its salon partners. Whether it’s creating subtle, natural tones or bold, statement-making transformations, Colorissimo gives salons the tools to push creative boundaries and deliver results their clients will love.

For more information about Colorissimo and its product range, visit colorissimo.co.uk or follow on @colorissimo_official.