With a glittering career as a stylist, salon owner, educator, coach, and mentor, Tabatha Coffey has always been driven by one core mission: transformation – not just of hair, but of people and businesses. Now, Tabatha has partnered with Keratin Complex to champion their Express Color & Smoothing System to further that mission.
With that mission of transformation at the forefront, Keratin Complex and Tabatha are working together to help stylists rethink how they approach color services, time, and income. For Tabatha, this collaboration is about more than efficiency. It’s about supporting professionals to thrive – creatively, financially, and sustainably – while delivering the premium results today’s clients expect.
“I care deeply about this industry – full stop,” Tabatha said. “My career has been an interesting journey through many different stages, and now I spend most of my time coaching and mentoring. My goal is to empower people in the industry. I can see people’s potential, even when they can’t see it for themselves.”
Now, Tabatha emphasizes that stylists no longer must choose between artistry, efficiency, and profitability: Keratin Complex’s innovation makes both possible. The Keratin Complex Express Color & Smoothing System combines two professional services – KeraLuminous10 10-Minute Express Permanent Color and the KCEXPRESS®15-Minute Color-Locking Anti-Frizz Treatment into one efficient appointment with results that last up to six weeks.
“My role is about supporting stylists, salon owners, and young professionals to not only honor their craft but also build their business,” Tabatha explained. “Creativity alone isn’t enough – you need strong business foundations. And in today’s world, that includes financial literacy, confidence, and systems that create sustainable success. This industry gives us so many opportunities, but to thrive long-term – creatively, financially, and personally – we need to build stability and resilience.”
And that is exactly what Tabatha and Keratin Complex have set out to do with the new Keratin Complex Express Color & Smoothing System. “What excites me about this collaboration is the innovation,” she explained. “Their approach supports both the stylist and the client – and we can never forget the client, because they’re at the heart of everything we do. With the Express Color & Smoothing System, it’s not just about speed, although that’s a huge benefit. It’s about empowering stylists to deliver consistent, premium results in less time.”
And for stylists like Tabatha, that includes not cutting corners on the client experience. “When we can deliver luxury services and products backed by science, more efficiently, everyone wins. Stylists put more money in their pockets, clients get the premium results they expect, and businesses grow. Clients today want more from us – they expect efficiency and excellence – and that’s why this collaboration felt so authentic and aligned for me.”
The Express Color & Smoothing System features 15 curated shades of KeraLuminous10, a high impact 10-minute express permanent color. This advanced color-accelerating system drives pigment deeper and faster for reliable, even results and up to 100% gray coverage in just 10 minutes. When paired with the 15-minute KCEXPRESS Color-Locking, Anti-Frizz Treatment, the color is sealed in, frizz is eliminated, and the hair is left smoother, shinier, and stronger with results that last up to 6 weeks.
“Routine appointments – like gray coverage or root retouches – are the foundation of most salons,” Tabatha explained. “These are the clients who show up like clockwork, pay the bills, and keep the lights on. Yet too often they’re overlooked because the service feels routine.
“What I love about this system is that it gives us the chance to elevate those services into premium experiences. We’re taking what they’re already coming in for and upgrading it – combining efficiency with excellence. That not only transforms the client’s experience, it will also transform your business.”
On top of elevating the client experience, this new range and collaboration proves that time is luxury, for both stylists and clients. “Time is our most valuable currency,” Tabatha emphasized. “And in this industry, we’ve often been taught that you can’t have both quality and efficiency – that you must sacrifice one for the other. But that’s not true. You can have profitability, balance, and beautiful results for your clients.
“Everyone feels like there isn’t enough time in the day – our clients included. That’s why innovation matters. When we can deliver premium results in less time, it doesn’t diminish the service – it elevates it. Clients leave feeling valued, cared for, and less like they’ve been stuck in a chair for hours. That efficiency makes the service feel even more luxury.”
As the industry continues to evolve, Tabatha believes that it’s up to the stylist to stay up to date with these relevant services and innovations. “Our industry evolves quickly, and at the end of the day, we’re here to serve our clients,” she told us. “Services are about solving problems. But change makes people uncomfortable – we’re creatures of habit. That’s why I challenge salon owners to ask themselves regularly: ‘Is my business sustainable?’ That means financially, emotionally, and energetically. ‘Am I using the best tools and innovations available to me? Am I creating the best experience for my clients?’ Because the truth is, if you’re standing still, you’re already falling behind.”
With Keratin Complex, and their new Express Color & Smoothing System, it provides stylists the opportunity to deliver two high-performance services in the time it takes to typically do one. “When we embrace services that deliver equal or better results in less time, we keep our clients engaged,” Tabatha added. “Instead of the ‘same old, same old,’ we create exciting new conversations, fresh energy, and innovative experiences. Clients lean in, and that excitement makes them more loyal. At the same time, it keeps our businesses competitive and reinvigorates us as professionals. It’s a win for everyone.”