The Sam Villaâ Company believes in growth and career longevity through education and inspiration. Renowned worldwide as the most trusted educator in the professional hair industry, Sam Villa’scommitment to excellence and education shines through every aspect of the brand.
This year at Premiere Orlando, star educators the likes of Sam Villa Creative Director Teresa Romero, ArTeam MembersEllen Devine, Anna Peters and Adrian Sandoval, and Ambassadors Jamie DiGrazia, Manda Ziegelman and Jorge Perez will be guiding attendees through an educational journey to success in the Sam Villa Booth # 2643on the exhibit floor, view the full class schedule here, including a couple classes in Spanish.
“The energy you bring to your day—and especially to your education—has the power to shape not just your career, but your entire life. When you show up with curiosity, passion, and purpose…when you are open to new ways of doing things, that energy ripples into every guest you serve and every connection you make,” explains Villa. Villa’s mission is for stylists to embrace more in-person education…to take opportunities to learn, grow, and support one another. “Respect and care for those around you. A small act of kindness, a thoughtful conversation, or a moment of encouragement can make all the difference” he says. “Let’s get rid of our old ways and try something new at Premiere Orlando.” The Sam Villa education roster has something for every stylist:
- Speed and Precision: Maximizing Efficiency in Haircutting & Styling
- Beyond the Bob: Reimagining a Timeless Classic
- Classic to Edgy: Haircuts that Transform
- Beyond the Basics: Creating Signature Looks with Confidence
- Cutting Edge Trends: Blanding Classic with Modern Haircutting
- The Power of a Haircut: Elevate Shape, Movement and Style
- Sculpt and Structure: Creating Strong Shapes
- Gender-Free Haircutting: Creating for All
- Vivid In Luxe: Capas con Impacto Duradero
- Layers: Timeless Chic and Versatile
- Unleash Texture: Effortless Movement and Shape
- Haircutting with Purpose and Passion: Crafting Meaningful Styles
- The Art of Soft, Undone Haircutting and Styling
- Capas de Lujo: Forma de Elevacion y Acabado Detras De la Silla
- The Power of the Razor: Soft, Lived-in and Versatile Styles
- Modern Classics: Iconic styles with a Contemporary Twist
- Intuitive Haircutting: Plan Visualize, Execute
“Creativity thrives in a space of mutual respect and collaboration—so show up in-person and lift each other up, always,” says Villa whose motto is, “an investment in education is an investment in your future.” In addition, DiGrazia, Founder of HAIR HAS NO GENDER™ NFP will be offering education, tools, and resources that support gender-affirming business practices during the Gender-Free Haircutting: Creating for All class. Other guest speakers in the Sam Villa Booth include:
- Lisa Roeberg, Executive Director of Beauty Changes Lives, will highlight the Beauty Changes Lives Annual Gala 2025 in collaboration with the Premiere Beauty Show. Villa is honored to once again serve as Co-host.
- Rachel Hile, Executive Director of The Beyond Project, will be sharing how to connect beauty and wellness professionals, brands and nonprofits to inspire and empower those in the community that need it the most.
- Leslie Perry, Executive Director of Professional Beauty Association, will impart how the organization provides members with resources, support, and connections to help grow the industry.