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Saturday, April 17, 2021

H2O+ Beauty, Cover FX and MAC Cosmetics Superstars Launch Science Led Skincare Line

Joy Chen, former CEO of H2O+ Beauty, and Victor Casale, former Chief Chemist of MAC Cosmetics and co-founder of CoverFX, have announced the launch of Pure Culture Beauty, the first skincare brand using data and science to deliver a comprehensive, customized skincare regimen to consumers.

Taking an innovative approach to skincare, the brand offers a suite of personalized products designed to target the individual’s skin microbiome and improve the skin’s overall health.

The product line utilizes clean, active ingredients that are designed to work as a system to enhance the skin’s microbiome. Each of the gender-neutral products has a custom formula that will meet the unique skin needs of the users.

Pure Culture Beauty has partnered with DNA Genotek and Diversigen, the leading providers of high-quality biological sample collection products and end-to-end services for genomics and microbiome applications. The partnership will give users a complete understanding of the makeup of their skin to better treat and target issues.

For more information on the brand, visit