Hairdressers get creative at Pulp Riot LAB Event

Creative colour brand, Pulp Riot, powered their first LAB Event of the year, bringing a host of hair artists together to share techniques and inspiration and leave with their imagination bursting with colourful ideas!

Held at Electric Space in London, the specially selected group of hair artists were ushered into the top-floor studio to watch demos from Pulp Riot Artist Heffy Wheeler, who showcased the latest Toners and Semi-Permanent colour, to create a rainbow of colours and placements to take back to their clients.

Education Comms Manager, Adam Stockton, said: “Our LAB Events are one of the most anticipated events of the year. We invite hairdressers who we have been talking to, who have told us how they love the product and are looking for more information. It’s a day when we can showcase what Pulp Riot can achieve, as well as push them outside their creative comfort zones and get them to play with tones and placements they may never have thought of.

“To see them leave buzzing with ideas and wanting to get back to their clients is a great feeling and when they share their images with us on Instagram, we’re very proud of what they have achieved.”