K18 has announced a new ambassador partnership with internationally recognised hair expert and trend forecaster Tom Smith. Known globally for his progressive approach to hair longevity, education and viral trend innovation, Smith joins K18 at a pivotal time in the future of hair health.
This partnership marks an exciting next chapter for Tom, whose work at the intersection of artistry, science, and cultural insight has made him one of the most influential voices in modern hairdressing. Aligning with K18’s mission to advance the industry through breakthrough biotechnology and stylist-first education, Smith will collaborate with the brand across trend forecasting, professional education, global campaigns and strategic storytelling.
Smith’s move to partner with K18 reflects a mutual commitment to pushing the boundaries of what is possible in hair repair and haircare innovation.
“K18’s approach is the future of haircare; its industry leading biotechnology makes the impossible possible for both professionals and consumers around the world. Its science-driven, results-focused products reverse hair damage at a molecular level, for true repair that brings hair back to a like-new state. I’m delighted to be partnering with K18 as a global ambassador,” said Tom.
The partnership launches at a landmark moment in Smith’s professional journey, the opening of AEVUM, his pioneering new London salon co-founded with leading stylist and industry educator, Chris Donohue. AEVUM is set to redefine the modern salon experience by blending cutting-edge biotechnology with a holistic, hair-health-led approach.
K18 will be available across AEVUM’s service menu and retail selection, further embedding the brand into Smith and Donohue’s approach to modern, health-first hairdressing.
As a trusted educator with an audience spanning both the professional community and mainstream culture, Smith will support K18 in shaping the narrative around hair health, damage prevention and next-generation repair.
“Tom’s influence on the hair industry is unmatched. He brings a rare combination of artistry, technical expertise and cultural understanding. His voice will elevate the way we speak about hair health, longevity and molecular repair — and we’re thrilled to partner with someone who shares our commitment to empowering stylists through science, innovation and education,” says Suveen Sahib, K18’s Co-Founder and CEO.