Keune, the historic hair cosmetics brand, which this year celebrated its centenary, has just announced Andrew Barton as its new UK Creative Ambassador.
As one of the most celebrated names in hairdressing, having previously been crowned British Hairdresser of the Year and British Hair Icon, Barton’s appointment is reflective of the bold new direction of one of the world’s leading multination brands specialising in high-quality professional products for the beauty industry.
With over three decades of hairdressing experience and with a renowned style encompassing supreme sophistication and glamour, Andrew will support Keune’s education output and lead on inspiring events, as well as providing creative direction for the brand’s signature hair collections and products launches. Andrew will also be taking clients one day a week at Keune’s flagship salon, Bloom London, the salon operation in the House of Keune.
Andrew, who is currently curating Beehives, Bobs & Blowdries, a unique exhibition celebrating iconic looks of the past 70 years, said: “I am delighted and honoured to join Keune, a company founded on a vision of excellence, which matches my own philosophy.
“Keune’s high-quality and sustainable products are all formulated to ensure the customer’s hair can be at its best and as someone who is always striving to create designs that complement the wearer and their character, which is what helped draw me to the brand and I look forward to working with the team for many years to come.”
“We are incredibly excited for Andrew to join the Keune family,” added Darren Potter, general manager of Keune UK. “His artistry and skillset ensure he is one of the leading voices in the industry and he shares our passion for creativity, authenticity and self-expression — with unparalleled enthusiasm and a work ethic to match. He will play an integral role in our strategic creative approach and further enhancing our customer experiences in an authentic and meaningful way.”
Keune, currently active in 85 countries, has recently published its first Sustainability Report, designed to ensure a long-term vision focused on enhancing the well-being of the company’s employees and society at large. The report highlights the brand’s overarching strategic pillars – Enhancing Wellbeing, Sustainable Production and Sustainable Products & Packaging – all of which have time-bound targets and all play a central role in integrating sustainability into the business operations.