More access. More inspiration. More possibilities for stylists.
KEVIN.MURPHY today announced the strategic expansion of its professional footprint through a new partnership with SalonCentric, significantly increasing access for stylists across North America. Beginning this month, KEVIN.MURPHY products will be sold in all SalonCentric, SalonCentric Franchise and StateǀRDA stores across the U.S., as well as online at SalonCentric.com. For over two decades, KEVIN.MURPHY has been built, elevated, and beloved by its stylist community. As the industry evolves — with independent salon growth, new purchasing behaviours, and shifting education needs — stylists are asking for more: richer education, broader access, and greater connectivity to the brands they trust.
This expansion meets that need. U.S. stylists will now be able to shop more than 200 KEVIN.MURPHY SKUs in stores and digital channels nationwide, creating a more seamless path to product, support, and education.
“We want stylists to feel connected to the brand wherever they are,” said Peter McDonald, CEO. “This is about removing barriers and giving stylists more space to create. When access feels effortless, inspiration naturally follows.”
Designed as a growth engine for the entire KEVIN.MURPHY ecosystem, the move strengthens brand visibility and creates new opportunities for stylists to discover the brand, experience its professional performance, and engage with its culture. Distributor relationships remain central to this strategy, with the partnership expected to increase awareness, accelerate education engagement, and generate stronger salon leads across territories.
Stylists can expect:
● More access: KEVIN.MURPHY products available through expanded physical retail locations and SalonCentric’s digital platforms.
● More inspiration: Access to brand education, technical training, and creative learning content — supporting continuous professional development through both in-person and digital formats.
● More energy: A growing professional network that connects stylists through education, community engagement, and shared creative culture.
“I’ve spent my life working alongside stylists, and they remain the soul of this brand,” said Kevin Murphy, Founder. “Reaching more of our community means more creativity, deeper connection, and more shared progress. That’s what this moment is truly about.”
“We are excited to welcome KEVIN.MUPHY to SalonCentric,” said Vanessa Dusold, VP of Partner Brand Merchandising for SalonCentric.
“We are proud to provide our community of stylists, suites, and salons with seamless access to KEVIN.MURPHY’s award-winning professional products and best-in-class education. Kevin has long shaped our industry, from global runways to the salon floor, with high-performance formulas rooted in skincare science that remain conscious of their impact on the hair and the environment. Our missions are perfectly aligned as we strive to inspire and empower beauty professionals through innovation and education.”
Over the coming months, KEVIN.MURPHY will roll out expanded education, new digital experiences, and retail tools designed to elevate both artistry and business success, bringing salon-born performance to more stylists, in more places than ever before.