L’Oréal Professionnel has launched their very first community for social media savvy hairdressers: L’Oréal Pro Collectives.
Stylists with a flair for all things social media and content creation were welcomed into the L’Oréal Academy on Sunday 9th February for an exclusive afternoon with L’Oréal Professionnel UKI Editorial Colour Ambassador, Zoe Irwin and colour specialist James Lear, exploring 2025 hair colour and social trends.
The event also featured latest trends and top tips and tricks from leading platform TikTok with Brand Partnership Lead Shaun Murphy and social hair pro, Chloe Swift.
What is #LOREALPRO_COLLECTIVE? An opportunity for socially savvy pro’s to become part of a supportive pro community. L’Oréal Pro Collective will receive updates on the latest trends and techniques as well as exclusive access and invites to L’Oréal Professionnel products and industry events.
Starting the year off strong, here are some of the trends set to dominate the salon this year, as predicted by UKI Editorial Colour Ambassador, Zoe Irwin and colour specialist James Lear.
MOCHA MOUSSE

Predicted and created by James Lear using:
DIA COLOR
- 6.8
- 5.8
- 5
- 5.18
- 9.82
PEEKABOO BALAYAGE

Predicted and created by Zoe Irwin using:
DIA LIGHT
- 9.21
- CLEAR DIA LIGHT
- 4