A bold new look for the semi-permanent range that proves colour can be creative, low-tox and good for the planet.
Sustainability just got a glow-up with the new-look No Limits collection — a semi-permanent colour range designed for salons that want bold, beautiful results without harsh ingredients. With fresh, feel-good packaging and gentle vegan formulas, No Limits gives colourists a stylish, planet-friendly way to get creative.
Meet No Limits, the semi-permanent colour line from UK manufacturer Organic Colour Systems (OCS), known for its low-tox, hair-kind approach to professional colour. Whether used straight from the bottle or blended to create custom shades, No Limits makes vibrant, expressive colour easy. Think: refreshing tone between appointments, boosting vibrancy, glazing, pastels, or full creative transformations — all without ammonia, PPD, PTD or TDS.
Adorable packaging. Powerful sustainability.
The refreshed packaging takes No Limits to a new level of eco-responsibility, proving that looking good and doing good can go hand in hand. Each bottle is made from 100% Prevented Ocean Plastic — collected before it reaches the water and kept fully recyclable.
This global initiative has already stopped over 2.5 billion bottles from entering the ocean, and No Limits is the latest OCS range to join the mission.
“Sustainability is at the heart of everything we do at OCS,” said Co-Managing Director, Vicki Borley. “With No Limits, we wanted packaging that looks super cute on the shelf and genuinely reduces environmental impact – without compromising the colour performance our hairdressers and their clients love.”
“OCS was founded on the idea that hairdressing could be gentler, cleaner and more sustainable,” added Co-Managing Director Katharine Crew. “The refreshed No Limits range is a continuation of that mission – proving that even small changes, like packaging choices or low-tox formulas, can help move our industry forward.”
Clear bottles improve recyclability and let every shade shine through. Lids are infinitely recyclable, and pumps are now sold separately to encourage reuse — though every bottle works perfectly without one.
Unleash your creativity.
Inside the bottle, the No Limits formulas remain exactly as colourists love them: vibrant, conditioning, and endlessly mixable. The 12-shade palette — four wearable naturals and eight bold brights — gives salons the flexibility to create everything from subtle tonal shifts to full creative transformations.
Shades can be used for in-salon services or offered as retail, helping clients maintain their colour at home between appointments.
A new chapter for conscious colour.
The updated No Limits range taps into a wider movement in professional colour — one where sustainability, ingredient transparency, and creative freedom go hand in hand. For salons exploring gentler, more conscious colour options, it’s a reminder that responsible choices can still be bold, expressive, and undeniably cute.