Olivia Garden is proud to announce its 7th year in a row collaborating with Think Pink Europe, an international non-profit dedicated to raising awareness and supporting those affected by breast cancer. This long-standing partnership continues to highlight Olivia Garden’s belief that hairdressing doesn’t just stop at hair, it’s also about connection, care, and making a difference.
“Olivia Garden has always believed in the power of hairdressing to change lives, not just in the salon but in the wider community too,” says General Manager André Harms. “Through our collaboration with Think Pink Europe, we’re proud to support essential programs, raise awareness, and invite salons and their clients to take part in something truly meaningful.”
Through the Think Pink collection, Olivia Garden is donating €1 for every Fingerbrush sold and €5 for every Scissors Kit sold to Think Pink Europe. These contributions help fund vital programs that provide nonprofit breast cancer organisations across Europe with training opportunities, operational support, and practical knowledge to strengthen their impact. Think Pink also drives powerful initiatives like Race for the Cure, while working to reduce disparities in access to quality breast cancer care between European countries.
This year’s Olivia Garden campaign, “Share the Pink”, is a celebration of hope and resilience. It is inspired by the story of a woman deeply touched by breast cancer, who made it her mission to bring colour back into the lives of those affected, spreading strength and solidarity through every gesture.
As a symbol of this message, Olivia Garden has created two new vibrant shades of its iconic Fingerbrush for the Think Pink collection: Pink Tokyo and Jaipur Rose. More than a styling tool, the Fingerbrush stands as a beacon of support, reminding us that even in difficult times, colour and light can return, and hope can be shared.
This October, Olivia Garden is bringing the campaign even closer to home with the launch of the Olivia Garden Hair Marathon. This unique initiative invites people to donate their hair to Think Pink, which will be used to create wigs for those undergoing treatment. Participating salons across the EU (France, Belgium, Germany) and UK will be offering complimentary haircuts for customers who donate a minimum of 30cm of hair. Each donor will receive a free Think Pink Fingerbrush as a thank you.
Olivia Garden is also proud to participate in Pink at Work Day on Friday 24th October, a dedicated moment to show every woman that her life matters. Salons and hairdressers across the Europe are invited to get involved by wearing pink to work, sharing photos with colleagues,