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Saturday, September 19, 2020

Procter and Gamble Launches Opte Device

Almost two years after debuting its prototype at CES, Procter and Gamble are launching its Opte.

Opte is a precision skincare and makeup device which reduces (or eradicates) the need for products designed to even out complexion.

The Opte is the first of its kind, a personalized handheld inkjet printer to instantly make the appearance of skin’s hyperpigmentation disappear and fade spots over time.

The Opte wand scans the skin with an enhanced digital camera that captures 200 frames per second and instantly analyzes each image using a proprietary algorithm to detect tonal imperfections not visible to the human eye.

Using input from the algorithm, Opte precisely prints via a new-to-the-world, custom thermal inkjet printer and cartridge, depositing picolitre droplets of Spot Optimizing Serum on target areas until there is a perfect color match with the surrounding skin tone.

Correcting in real time, Opte also faces the appearance of sun damage and hyperpigmentation spots over time.

The device, which is neither a skincare nor a makeup product, will be only available in the US and China (where it launched on 1st August).

The US waitlist for the product sits at 20,000, and people on the list will be able to purchase from today.

Sales of Opte to the general public will open up in October.  

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