Schwarzkopf, an authority in hair for over 125 years, is proud to announce Lindsay Lohan as its newest Brand Ambassador. This partnership celebrates Lohan’s longstanding relationship with Schwarzkopf Professional’s very own Tracey Cunningham, the iconic celebrity colorist who has been coloring her hair for over two decades.
For the first time, Schwarzkopf and Tracey are sharing the exact formula behind Lohan’s new “Soft Gloss Blonde”—a high-impact transformation achieved using BLONDME Premium Lightener 9+ and IGORA VIBRANCE. For pros looking to recreate this level of brightness, shine, and dimension on their own clients, the products are must haves for color kits.
”Tracey is more than my colorist—she’s a trusted creative partner,” said Lohan. “Whether I’m in a new movie or walking a red carpet – there’s only one shot to get my hair color right and it’s often a really tight turnaround. Tracey is the ultimate collaborator, and I love that she takes the time to explain what products she uses and why. I learned about Schwarzkopf through Tracey because the result is so incredible every time and it’s now the only brand I trust in the salon.”
From Lana Del Rey’s “Brown Sugar Brunette” to Charli XCX’s “Brat Black”, Schwarzkopf Professional has been behind nearly every headline-grabbing hair color transformation this year. In fact, the brand has coined 27 celebrity color trends in 2025 alone — and now, Tracey Cunningham and Schwarzkopf are pulling back the curtain on one of her most requested shades to date: Lindsay Lohan’s standout “Soft Gloss Blonde.”
Taking an iconic redhead like Lindsay blonde is no small feat and Tracey knew after making the switch to Schwarzkopf that it was the only brand with the performance, and precision to make a transformation like this seamless. Tracey originally made the switch to Schwarzkopf Professional a couple years ago for one reason: trusted results every time.
As a colorist tasked with some of the most iconic hair color transformations in Hollywood, Tracey needs products that work under pressure and elevate her artistry. Tracey has always been very open and transparent about the products she uses on her clients – always writing their formulas by hand on an index card.
This partnership is so special as it celebrates the unique trust between client and colorist. Lindsay is a true switch client who saw the Schwarzkopf difference firsthand.
“Lindsay and I have grown together over the years, and it’s always the most fun having her in my chair,” said Cunningham. “To take her lighter, Schwarzkopf Professional’s IGORA VIBRANCE and BLONDME were absolute essentials. These formulas allowed me to lift her hair color while maintaining its integrity and shine. It’s imperative that I trust the products I’m using on all my clients. There is zero room for error when working with an A-List celebrity or musician undergoing a color transformation for a film or TV role, a red carpet or a musical performance. I know that I can always count on Schwarzkopf Professional products to deliver.”
To support its professional community, Schwarzkopf Professional is unveiling a limited-time endcap at professional beauty distributors nationwide, spotlighting the exact products and hair color formulas Tracey used to create Lohan’s look. Designed with colorists in mind, the activation underscores Schwarzkopf’s commitment to education, performance, and community. At Schwarzkopf – there is no gate keeping.
For colorists interested in making the switch to Schwarzkopf Professional products like Tracey – the Schwarzkopf “Make the Switch” microsite is free to access HERE. The site removes the guesswork and “what ifs” from switching color lines (i.e. how to understand the numbering system, how formulas will convert and perform on different hair types etc.) and offers real tips from colorists (including Tracey Cunningham, Jacob Schwartz, Chris Appleton, Patricia Nikole etc.) who have made the switch to Schwarzkopf.
Lindsay’s “Soft Gloss Blonde” Schwarzkopf Professional Formula
- Highlights: BLONDME Premium Lightener 9+
- About BLONDME Premium Lightener 9+: BLONDME Premium Lightener 9+ is the gold standard in blonding, used by top colorists worldwide. With one sold every 30 seconds, BLONDME 9+ is the key to a healthier blonding routine. Built-in Anti-Metal Bond Protection Technology and integrated bonding mean fewer steps, less breakage, and maximum performance—no additives required.
- Root: IGORA VIBRANCE 9-0 + 9-55 + 13- VOL Activator Lotion
- Shine: IGORA VIBRANCE 0-00 Clear
- About IGORA VIBRANCE: IGORA VIBRANCE®is a demi-permanent ammonia-free hair color that is easy to mix, apply, and rinse off. The liquid to gel formula enables flexible application methods for both brush and bottle. With an extensive color palette, many service opportunities, flexible applications and evolving techniques, IGORA VIBRANCE is an ideal product for hair colorists who want to keep exploring, evolving and creating. The Moisture Protecting Complex with AQUAXYL™ Technology, present in all IGORA VIBRANCE shades, protects the hair during the demi-coloration process. The innovative technology controls the hair’s inner moisture level. This stabilizes the internal structure of each hair fiber to protect it against hair breakage and creates a clean canvas for an even color result.