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Schwarzkopf Appoint 6 New Advocates for #SKPCollective

Digital, digital digital, it’s not news to anyone that we live in a fully digital world but hairdressers we are uniquely positioned in that they offer a service that will never be computerised or available online.  Of course, that’s not to say their online footprint isn’t vital.  Learning how to navigate between offering personalised services and building our business digitally is often not a straightforward process. 

Enter Schwarzkopf Professional’s #SKPCollective, the first of its kind in hairdressing with it’s one fundamental goal is to support the stylist and their salon in effectively promoting their skills, business offering and the Schwarzkopf Professional brand via social media. 

For six lucky members they receive an experience like no other.  A place on the #SKPCollective means they will receive bespoke training focused on social media – how to utilise it effectively, how to present yourself and your business effectively and to put all this training into practice.

#SKPCollective members receive content generation opportunities all year long, from editorial shoots with fashion brands to behind the scenes at hairdressing’s biggest shows.  As we hear time and time again content is key and Schwarzkopf Professional are fully committed to creating quality content for their collective members. 

Launching for the first time in 2018, they are now pushing forward with a new look and a brand-new team for 2021.  So, who are the six talented hairdressers about to embark on this digital journey?

The 2021 #SKPCollective members are:

Justin Mackland, Ishoka @justinatishoka

Ashleigh Farelley, Hair By Ashleigh @_hairbyashleigh

Darcey Clarke, Ashley Gamble @darceymariahair

Stacey Whyte, Cheveux @cheveuxsalonx

Rebecca Jacques, Daniel Granger @rebeccajacques_hair

Justine Weir, Tweedie & Marshall @_styledbyjustine

Stay tuned via @schwarzkopfprouk and the #SKPcollective hashtag to see how and what the all-new #SKPCollective get up to next.