Schwarzkopf Professional brought its signature education and inspiration to Nashville with L.I.F.T. Nashville 2025—a two-day, high-impact event held on September 14–15 in Nashville, TN, designed to inspire, educate, and empower the next generation of salon professionals. From advanced color education to future-focused business insights, L.I.F.T. delivered the tools and community connection pros need to thrive in today’s evolving beauty landscape.
- WHAT: L.I.F.T. 2025 — a two-day immersive experience delivering leadership, inspiration, future-focused vision, and transformation for salon professionals. The program featured advanced education, business development sessions, and creative inspiration.
- WHO: Schwarzkopf Professional, joined by celebrity colorist and Schwarzkopf Professional’s U.S. Creative Director of Color & Technique Tracey Cunningham, men’s grooming expert Matty Conrad (host), and keynote speakers Chelsea Vonne James,Erin King, and Jay Baer, along with top educators and salon leaders including Mirella Manelli, Carly Zanoni, Josie Vilay, Brendnetta Ashley, and Erin Kuhn Bhansali.
- WHEN: Sunday, September 14, 2025 & Monday, September 15, 2025
- WHERE: Nashville, TN
- WHY: To empower and invest in the next generation of beauty entrepreneurs and salon professionals through cutting-edge content, insight direct from top industry colorists, community building, and hands-on education — all under Schwarzkopf Professional’s mission to elevate the salon industry.
EVENT HIGHLIGHTS:
A Masterclass from Tracey Cunningham
- Tracey Cunningham shared insights on her professional journey and the evolution of formulation mastery, highlighting how The Switch Page—Schwarzkopf Professional’s new digital education tool—helps colorists decode the numbering system and formulate with confidence. She also spoke to the importance of genuine connection in the salon industry, and how she instills that value in her assistants by teaching them to maintain strong, lasting relationships with clients.
The Switch Page: Education Reimagined
- The Switch Page offers a groundbreaking educational journey that simplifies Schwarzkopf Professional’s complex numbering system. Developed to transform how colorists approach formulation, it breaks down each number’s meaning—level, tone, reflect, and target result—giving stylists the tools to confidently create custom, repeatable color with precision and artistry. Tracey shared why she made the switch to Schwarzkopf Professional and demonstrated her expertise with a live color demo, showing firsthand how the system translates into stunning real-world results. Check out Schwarzkopf Professional’s one-pager on why IGORA Vibrance is a game-changer—plus everything Tracey used to make the switch.
Standout Speaker Moments
- Chelsea Vonne James, educator and salon owner (Forma Collective), inspired attendees with her session on building a brand through content creation, education, and salon culture—a highlight for stylists and salon leaders looking to expand their professional reach.
- Erin King, two-time bestselling author and global keynote speaker, energized the room with her Big Deal Energy framework, giving pros actionable tools to manage energy, maximize impact, and show up as their best selves.
- Jay Baer, customer experience advisor and researcher, delivered sharp insights on his Quick Clear Kind approach—transforming client feedback into lasting salon growth and loyalty.
- Matty Conrad, award-winning men’s grooming expert and founder of Victory Barber & Brand, kept the energy high as host, engaging attendees with industry insights, humor, and authentic connection.