Sweet Squared has announced that from January 1, 2026, it will become the exclusive distributor of Paul Mitchell® products in the UK. This new partnership marks a significant milestone for both companies, bringing together two leaders in the professional beauty industry with a shared commitment to education, integrity, and empowerment.
For more than four decades, Paul Mitchell® has been a pioneer in professional haircare—from becoming the first professional beauty company to publicly stand against animal testing to leading the way in salon education and sustainable manufacturing. With an extensive portfolio across colour, care, and styling, Paul Mitchell® remains a brand created for professionals, by professionals.
“We’re all beyond excited to become the new home for Paul Mitchell® in the UK. We believe that our core values of Love and Respect perfectly align with the Paul Mitchell® ethos of integrity, creativity and care. Together we’re ready to bring something truly special to professionals across the country.”
— Samuel and Samantha Sweet, Co-founders of Sweet Squared
“This partnership with Sweet Squared is about more than distribution—it’s about empowering the professional hairdressing community. Everything we do has the success of the stylist at heart, and we couldn’t have found a better partner to help us support you all.”
— Jason Yates, President of John Paul Mitchell Systems®
Under the partnership, Sweet Squared will deliver Paul Mitchell’s full professional colour, care, and styling ranges, complemented by industry-leading education, business support, and community engagement. The collaboration further strengthens Sweet Squared’s position as one of the UK’s most trusted distributors of professional hair and beauty brands.
Paul Mitchell® and Sweet Squared share a future-focused vision for the professional hair industry—one that champions artistry, sustainability, and the power of authentic human connection. Together, they aim to elevate salon experiences and continue empowering professionals with Love & Respect.