At the heart of every game-changing hair product is a passionate team – and Denise Shedrick, VP of Product Development at Keratin Complex, is leading the charge with Keratin Complex’s latest launch: the Express Color & Smoothing System.
After a whirlwind year of development, Denise and her team are proud to unveil this life-changing innovation: a dual-service solution combining KeraLuminous10 Express Color and KCEXPRESS, delivering vibrant color and smooth, frizz-free results in less than 30 minutes total.
Why is it such a big deal?
“To not sit in the salon chair and process for 45 minutes – this is life-changing,” said Denise. “You literally apply it, and the clients are ready to go.”
Formulated in an award-winning, 100% robotic lab in Italy, every tube of color is untouched by human hands until it lands at your station. But the real star is the keratin itself – Keratin Complex’s signature protein is infused into every product to strengthen, protect, and rebuild hair from the inside out.
“Keratin is what your hair is made of,” Denise explained. “It replaces what’s lost during chemical services. With this system, you walk out with shinier, healthier hair that’s easier to manage – and it lasts up to six weeks.”
Whether you’re a stylist trying to squeeze more clients into the day or someone who wants to scale back without sacrificing income, this system delivers.
“It’s about working smarter, not harder,” Denise added. “Fewer clients, same money – or more clients, more money. Either way, it’s a win.”
Innovation. Profitability. Performance. This express system is about more than great hair – it’s about giving stylists their time back and transforming the salon experience.