Welcome to Issue 38 of SalonEVO – a celebration of creativity, innovation, and the stories shaping our industry right now.
On the cover, we are proud to feature OLAPLEX – a brand that continues to define and disrupt the professional landscape. As they step into a new era, there’s a clear sense of evolution, yet what stands out most is their commitment to staying true to the roots that built their global reputation. It’s a story of resilience, reinvention, and remaining grounded in purpose.
Inside this issue, we sit In the Chair with Allen Ruiz, whose journey through the industry is nothing short of inspiring. His story is a powerful reminder of the passion, persistence, and individuality that drive so many of the professionals we celebrate.
We also continue the story of Ulta Beauty’s new era, this time shining a light on the Artistic Collective – a group redefining creativity, collaboration, and influence.
Going deeper into the business of beauty, we take you behind the JCPenney brand, uncovering the meaningful ways they are giving back and supporting the industry at every level. It’s a perspective that highlights the importance of purpose-led leadership in today’s evolving landscape.
In our Diary of a CEO feature, we hear from Alejandro López, CEO of Davines, offering insight into leadership, sustainability, and the future direction of one of the most respected brands in the professional sector.
Our Color & Creativity feature explores the true artform that is hair color – from the technical and creative expression behind it, to the business strategies that support it. We also dive into the latest innovations in haircare and showcase a stunning color collection that captures the spirit of modern artistry.
As always, this issue is about more than just content – it’s about connection. It’s about sharing the stories, ideas, and innovations that continue to push our industry forward.
We hope you find inspiration within these pages.