Kaia Gerber is no stranger to setting trends, and her latest hair transformation is already making waves across the beauty industry. Stepping onto the red carpet at the Venice Film Festival, the model and actress showcased a fresh evolution of her signature brunette shade—subtle, glossy, and full of dimension. Perfectly timed for the shift into a new season, Kaia’s new look has been dubbed “Soft Lit Brunette”, and it’s set to inspire clients everywhere who are seeking a modern yet understated update to their color.
The mastermind behind the look is Jacob Schwartz, Schwarzkopf Professional’s U.S. Hair Color Trend Ambassador, whose artistry has earned him a reputation for creating wearable, high-fashion color. To craft Kaia’s luminous brunette, Schwartz utilized a carefully tailored combination of Schwarzkopf Professional’s Igora Vario Blond Super Plus, BLONDME Premium Lightener 9+, and Igora Vibrance. The result? A seamless interplay of highlights and lowlights that delivers both depth and radiance.
Unlike the flat brunettes of seasons past, Soft Lit Brunette embraces light reflection and movement. The shade captures a “soft-focus” finish—think candlelit glow meets editorial polish—that adds a touch of elegance without sacrificing effortlessness. It’s the kind of color that works beautifully on and off the red carpet, offering everyday wearability while exuding sophistication.
As we head into autumn, when clients are often ready to refresh their style, Kaia’s “Soft Lit Brunette” offers the perfect balance of seasonal warmth and contemporary chic. With Schwarzkopf Professional leading the charge in innovation and artistry, it’s a look that not only celebrates the versatility of brunette hair but also highlights the transformative power of expert color.
Kaia Gerber’s Color Formula:
- Highlights: Igora Vario Blond Super Plus (20 vol)
- Ends:BLONDME Premium Lightener 9+(40 vol)
- Lowlights: Igora Vibrance (6 vol, 20 min)
- 7-1
- 8-11
- Rootgloss: Igora Vibrance (6 vol, 20 min)
- Hairline: 8-11+ 8-0+ 7-0
- Roots: 8-11 (5g) + 6-0 (20g) + 7-1 (10g)
- Zone 2: 9-0 + 9-1
- All Over: Igora Vibrance (6 vol, 15 min)
- 7-55