CREATIVITY, CRAFT AND COMMUNITY UNDER ONE UNIFIED VISION
Welcome to the next chapter of Ulta Beauty education and artistry!
Ulta Beauty, Inc. (ulta.com) today introduces the Ulta Beauty Artist Collective, a reimagined collaboration of industry veterans and exceptionally skilled Ulta Beauty salon associates.
“As Ulta Beauty continues to invest in talent, innovation, and experiences, the Ulta Beauty Artist Collective formalizes the brand’s commitment to artist advocacy and professional excellence,” says Megan Murray, Ulta Beauty VP of Events and In-Store Experience. “We believe artists are the heart of the beauty community, and that investing in them benefits the entire ecosystem.”
“The Ulta Beauty Artist Collective intentionally unites iconic industry voices with internal talent to reflect the modern beauty professional,” explains Sarah Dahl, Ulta Beauty Director, Field Services Education. “We believe education fuels confidence, artistry drives inspiration, and Ulta Beauty is a place where beauty professionals can build lasting careers. We’re committed to elevating professional beauty as a first-career choice and ensuring people see a clear, respected pathway forward.”
Dahl and Haley Valadez, Ulta Beauty Sr. Manager, Creative Services and Talent, both started their Ulta Beauty career journeys as successful stylists behind the chair. Together, they champion the Ulta Beauty Artist Collective as a movement that celebrates the impact beauty professionals make every day, both behind the chair and beyond it.
“We embrace every texture, every trend and every expression of artistry by showcasing Ulta Beauty’s inclusive spectrum of beauty expertise,” Valadez says. “The Ulta Beauty Artist Collective will bring this to life by creating experiences and education to inspire both artists and guests. Whether it’s backstage at a shoot, on a show floor, in our stores, or online, the Artist Collective helps demonstrate that beauty happens wherever artistry and passion meet.”
Ulta Beauty Artist Collective members will be present at major industry events, on set for Ulta Beauty campaigns, in educational spaces, and across social and digital channels where inspiration thrives, Valadez says. “You’ll see them leading trend conversations, demonstrating new techniques, collaborating with brand partners, and shaping the beauty stories that inspire our community.”
Ultimately, the Ulta Beauty Artist reinforces what artists already know: beauty is a profession built on passion, skill, and community. And now more than ever, Ulta Beauty celebrates the people who bring beauty to life every day.
MEET THE MEMBERS OF THE ULTA BEAUTY ARTIST COLLECTIVE
REDEFINING THE POSSIBILITIES OF BEAUTY FOR ALL
“The Ulta Beauty Artist Collective opens doors for artists to be seen, supported
and celebrated, regardless of where they are in their career journey.”
—Haley Valadez, Ulta Beauty Sr. Manager, Creative Services and Talent
Say hello to your besties in education, inspiration and innovation. The Ulta Beauty Artist Collective is a community of leading artists – all in one place, all in one unified group.
- Together, these artists represent the full spectrum of skills and talents professional beauty has to offer – and the industry and guests have come to expect from Ulta Beauty.
- Some members are industry veterans. Others are skilled Ulta Beauty associates.
- Many you’ll recognize from roles on the former Design Team or Pro Team
- Seven are rising star talents – fresh voices, recently elevated
- All 28 work together to redefine the possibilities of beauty for all.
- View the complete list of Ulta Beauty Artist Collective members on the next page.
MEMBERS OF THE NEW ULTA BEAUTY ARTIST COLLECTIVE
Alycia Moorman @coifrejuvenator
Amanda Diaz @aesteheticbyamanda
Ana Remon @anitabeautypage
Beto Sanchez @betoloveshair
Bianca Donahue @biancad.beauty
Danielle Keasling @danielle.keasling
David Lopez @davidlopezzz
Dominique Johnson @dominiquenjohnson
Druhan Parker @druhanesthetics
Evan Raymie @evangolightly
Evgeniya Karpova @jenyahair
Galyna Poczcwinski @ufirami
Janelle Eyre @jeyre.hair
Jerwin Carlos @jwinclos
Justin Toves-Vincillione @ahappyjustin
Kayla Matusek @itskay_lala
Laura Gunter @lauragunterbeauty
Leonardo Valencia @leo.valencia
Luis Rodriguez @luisfernando_hair
Mat Wulff @matwulff
Meghan Felicione @meghanfelicionehair
Michelle O’Connor @michelleoconnorbeauty
Quiarah Shing @styledbyqss
Reva Haga @reva_danielle
Sean Crutcher @damnsean__
Sean Godard @seangodard
Sonya Dove @thesonyadove
Vernon François @vernonfrancois