Aveda, the purpose-driven pioneer of high-performance hair, skin and body care has launched Tousle Texture Dry Texture Spray, delivering touchable texture without dryness or stickiness.
Created in partnership with Aveda Artists, Tousle Texture’s vegan formula features zeolite minerals that provide airy texture and volume, while cassava extract helps boost volume and keep styles in place. Tousle Texture immerses senses in Aveda’s own Pure-Fume™ Aroma with Lavender, Ylang Ylang and Petitgrain, as well as other Pure Flower and Plant Essences.
“Tousle Texture is a hairstylist’s dream,” shared Antoinette Beenders, Aveda Senior Vice President of Global Artistry. “It instantly adds airy texture and leaves no powdery residue. It lets me play with hair freely, and the added thermal protection means I can style with confidence every time.”
To use Tousle Texture, shake well and hold 10 inches away from dry hair before spraying in even strokes where you want airy texture. Tousle Texture not only provides weightless volume but adds heat protection and can help revive styles between washes. Tousle Texture is suitable for fine and medium hair types, and ideal for hair textures 1A-3C.
AVEDA ARTIST PRO TIPS
- Create extra lift by sectioning the hair and spraying Tousle Texture at the root. Gently rub itin, and flip to the next section – repeating until all sections are done.
- Add some grit to a traditional blowout by spraying Tousle Texture to the ends of the hair andloosely fluffing with your fingers. This gives a more lived-in, beachy appearance.
- Revive a hairstyle with Tousle Texture by lightly applying to any area that needs a boost ofvolume or lift. The formula is not only buildable but leaves hair feeling soft.
AVAILABILITY Aveda’s Tousle Texture Dry Texture Spray (RRP £29) is available starting April 26, 2026, in Aveda partner salons, specialty retailers and aveda.co.uk. To find your nearest Aveda location, visit aveda.com/locations.