Matrix is naming international pop sensation KATSEYE as its new Global Brand Ambassadors. This partnership brings together a 40-year legacy of professional, inclusive haircare with one of today’s most magnetic global groups, representing a new era of individuality, self-expression, and culture.
Matrix Moves invites each member of KATSEYE to bring her own hair identity to life through a signature move and product moment, each uniquely personifying one of six hero Matrix products to showcase performance across textures, styles, and intensity – from sleek precision to curl bounce to high-shine flow.
- Daniela masters ‘The Soft Serve’ powered by Food for Soft, highlighting touchable, hydrated texture that flows with every beat.
- Lara delivers ‘The Sleek Slay’ using Mega Sleek, showcasing ultra-smooth, frizz free precision that stays sharp during intense choreography.
- Manon brings the energy with ‘The Bounce Drop’, utilizing a Curl Can Dream to define and celebrate the natural pattern and volume of her curls.
- Megan embodies strength with ‘The Bond Baddie’ featuring Build-A-Bond, proving that hair can be both resilient and stylish.
- Sophia captures the light with ‘The Glow Mo’ using Glow Mania to ensure a high-shine, radiant finish that dazzles from every angle.
- Yoonchae defines versatility with ‘The Miracle Maknae’, powered by the multi-tasking Miracle Creator to keep her hair prepped and perfected for any style.
At its core, the partnership reinforces Matrix’s long-standing belief in “All Hair Types. All Humans.” KATSEYE’s diversity, individuality, and global perspective make them a natural embodiment of Matrix Joy – the idea that great hair should be inclusive, empowering, and uncomplicated.
For KATSEYE, hair isn’t just a finishing touch–it’s a core part of the group’s iconic choreography itself. Every flip, turn, and hit depends on how the hair moves – because if the hair doesn’t hit, nothing hits.