Celebrity hairdresser Jay Birmingham has been announced as the UK Hair Ambassador for Shark Beauty.
Jay, also known as Jay B, is an editorial hairdresser, session stylist and digital creator known for fusing high-fashion inspiration with wearable, aspirational hair styles. With a strong social presence, he’s recognized for his impressive roster of celebrity clientele and his red carpet and editorial-worthy looks, which appeal to both industry professionals and a style-conscious audience.
Driven by a passion for creativity and self-expression, Jay trained under Nicky Clarke, learning the masters of the craft before moving into the fast-paced world of editorial styling—something he quickly fell in love with. His relocation toLondon marked a turning point, as he quickly built an established and loyal celebrity clientele, working with the likes of Maya Jama, Rochelle Humes andEva Longoria from the offset. Over time, he has developed a signature style that balances polished luxury with individuality.
Jay B’s editorial portfolio spans conceptual stories, brand campaigns and lookbooks, where his ability to interpret a concept and elevate it through hair design has made him a sought-after hair stylist. His work reflects a strong understanding of current trends, paired with a forward-thinking approach that sets him apart.
His partnership with Shark Beauty is an exceptional milestone for Jay, who has admired the brand and been an avid user of the products.“I’m absolutely thrilled to be joining the Shark Ninja family–it’s a brand I’ve admired since day one and one that has become a non-negotiable part of my kit.”
“What sets Shark Beauty apart is its relentless focus on innovation and cutting-edge technology. The latest launch, the SilkiPro, is a perfect example of that–it’s such a versatile tool that delivers exceptional results, whether I’m working backstage, on set or with my celebrity clients.”
“It allows me to create a wide range of looks with ease, while maintaining the health and integrity of the hair, which is always my top priority.”