America’s Beauty Show (ABS), owned and produced by Cosmetologists Chicago (CC), welcomed a record-setting 21,000+ attendees to the Donald E. Stephens Convention Center in Rosemont, Illinois, on April 18–20, 2026, marking its 103rd year as North America’s largest nonprofit beauty event.
From the opening moment of ABS, the tone was clear. Attendees were asked to turn to the person beside them, take a photo, and share love, a simple but powerful reflection of the spirit behind America’s Beauty Show. For more than a century, ABS has served licensed beauty professionals, and this year’s event delivered what so many in the industry are seeking right now: education, inspiration, hope, and a welcoming community.
Throughout the weekend, attendees described ABS as transformative, recharging, and career-changing. On social media, many called ABS “the Coachella of the beauty industry,” while others shared that the experience renewed their confidence, expanded their vision for what is possible, and reminded them why they love this profession.
“America’s Beauty Show continues to reflect the strength, creativity, and heart of the professional beauty community,” said Frank P. Fulco, CEO of America’s Beauty Show. “This year’s record attendance and extraordinary energy made one thing clear: beauty professionals want more than a trade show. They want meaningful education, real connection, and a community where they feel seen, supported, and inspired. As a nonprofit, the mission of service is at the center of everything we do.”
ABS 2026 featured more than 485 education classes, 200+ CEUs, and 350+ exhibitors, with most CEU opportunities included free with an ABS ticket.
This year’s artist lineup included leading educators and industry voices such as Ashlee Norman, Nick Stenson, Candy Shaw, Mr. J Ladner, Tabatha Coffey, Lisa Giles, Drew Inge, and many more.
The show floor brought together top brands from across beauty, while standout features included AVEDA’s return to ABS after more than a decade. Exhibitors included Ulta Beauty, BaBylissPRO, Ergo Styling Tools, Chi by Farouk Systems, Malibu C, Colortrak, Stylecraft | Gamma+, Redavid Salon Products, among additional exhibitors.
New this year, She Leads Network launched on Monday as a limited 100-seat leadership and mentorship designed for women, by women, welcoming female executives, educators, and rising professionals.
Evening entertainment added to the excitement, with the annual Cosmetologists Chicago President’s Party Saturday evening in the main lobby of the Convention Center, followed by the famous ABS Global Image Awards (GIA). GIA provided a glamorous celebration of talent and creativity and is recognized as one of the industry’s most prestigious competitions. Winners from around the world were recognized for their submissions and artistry and honored on stage. Two Hype Crew performed live. ABS Sunday night L.I.V.E. 312 at Joe’s Live in partnership with Chrystofer Benson’s CBC Productions welcomed 1,080 attendees.
“What we saw at ABS this year was more than excitement. It was a transformation,” said Megan Goggin, Vice President of Marketing, America’s Beauty Show. “Attendees left feeling recharged, encouraged, and connected. That matters deeply to us because America’s Beauty Show is mission-first. Love, service, and community are not just part of our legacy. They are the reason we exist.”
America’s Beauty Show 2027 will take place April 3–5 in Rosemont, Illinois.