As the number one brand in luxury human hair extensions, Remi Cachet has always been shaped around inspiring hair professionals to deliver the ultimate style and service for their clients. A new era of professional authority is beginning as Remi Cachet unites three of the industry’s most respected experts to help shape the future of extensions through education, innovation and influence.
Joining Remi Cachet’s Expert Panel is James Earnshaw, Zoë Irwin, and Adam Reed — each of these incredible hair professionals bring different strengths and expertise and will shine a light on the value and opportunity that extensions bring to the hair industry. Remi Cachet is thrilled that James, Zoë, and Adam have chosen to lend their mastery to helping amplify the brands commitment to professional hairdressing. This is a defining moment for the brand and for the professional extension category.
“As a brand Remi Cachet has always spoken with professional authority because our brand is shaped around the needs and aspirations of professional extensionists,” said Remi Cachet Founder Victoria Lynch. “We have stepped into our role as the UK’s biggest luxury human hair company and embraced our position as a leader in this thriving sector. The Remi Cachet Expert Panel is a natural progression in our journey and our gifted experts will add their voice and their skills to amplifying our pro-to-pro communication. We are so thrilled to be working with Zoë, James and Adam and we are looking forward to the year ahead.”
“The Remi Cachet Expert Panel will shine a light on the elevated role that extensions are now playing across the hairdressing industry,” added CEO Lisa Jackson. “Remi Cachet has worked tirelessly to lead the way, not just for this brand but for a sector that can now take its place alongside more traditional disciplines. Our pro first strategy ensures that working with professionals that effortlessly embody the pinnacle of hairdressing skills confirms Remi Cachet’s role as both change maker and trusted extensions partner. Zoë, James and Adam really are the dream team and we are so happy to welcome them onboard.”
“Remi Cachet was built by professionals, for professionals — and that is a business strategy, not a tagline. Over 90% of our revenue comes from the stylists who choose us, and the Remi Cachet Expert Panel exists because we believe the most powerful endorsement in this industry is peer-to-peer: one expert telling another that this is the brand worth trusting,” explained Marketing Director Carrie Tyler. “We chose James Earnshaw for his integrity and the transformations he delivers that genuinely change how clients feel about themselves; Zoë Irwin for her extraordinary trend vision and ability to translate what’s next in color into something stylists can actually execute; and Adam Reed for a cutting perspective that makes the difference between extensions that are visible and extensions that are simply great hair. These are the voices the professional community listens to, and that is precisely why they are ours.”
James, Zoë, and Adam can be seen representing Remi Cachet at HairCon and Salon International while the brand will actively support their session, press and show work across the fashion and hairdressing calendar.
Meet The Expert Panel
James Earnshaw
James Earnshaw is an internationally renowned hair colorist, stylist, educator, and Global Ambassador for Wella Professionals. James is recognized worldwide for his innovative approach to transformative color, creative session styling, and trend-defining artistry.
A true pioneer in social media, his viral content consistently reaches millions, with his signature educational and creative videos regularly surpassing 1 million views. Known for his meticulous formulations, elevated aesthetic, and forward thinking vision, James has built a global reputation as one of the industry’s most sought after hairdressers.
From international stage shows and editorial campaigns to masterclasses and creative collaborations, James inspires hair professionals and consumers worldwide through his passion, precision and ability to shape the future of modern hair color, cutting and styling.
“I am so excited to be working with Remi Cachet, the quality of the hair is amazing. The color palette is beautiful and there are so many methods that you can create every look you want,” James said. “The range that I love the most is the Elegance Range because you get no return on the weft which lays smooth and flat but you also get that beautiful thickness all the way to the ends, the results are just so beautiful.”
Zoë Irwin
A stylist by trade and a visionary by calling, the world of hair would look very different without the imprint of Zoë Irwin. Her intuitive ability to forecast trends while exploring her inner artist has built a sought-after career that positions her at the frontline of her industry.
For the last three decades, Zoë has combined her heritage of traditional techniques with the cultural knowledge of the youth. Understanding their perspective and defining the zeitgeist of a new generation, she is the go-to stylist for trends.
Brands, magazine editors and stylists look to Zoë for creative direction and trend predictions. Her ability to sense and read emerging trends from the world of fashion and translate this into the language of hair is why she is one of today’s most in-demand editorial and session stylists. In her position as Creative Director at John Frieda, she has a diverse and long standing celebrity clientele. This is further apparent in the waiting lists that surround her educational offerings.
“I am working with Remi Cachet because I fell in love with the hair. The quality of the hair is so beautiful and the options that are available for my clients confirmed to me that this is the brand that I wanted to work with,” Zoë said. “Ethically sourced hair for me and for my clients is completely non negotiable, so looking to a B Corp company as well has been something that is incredibly important.”
Adam Reed
Adam Reed is an internationally renowned hairdresser, creative director and founder of Arkive Headcare and Arkive by Adam Reed, the home of Headcare in London’s Covent Garden.
With a career spanning over four decades, Adam has become one of the industry’s most respected voices, known for his instinctive approach to hair, culture, and emotional wellbeing. His work has appeared across global fashion weeks, editorial campaigns and celebrity styling, while his influence continues to shape modern conversations around the connection between hair, identity and self-confidence.
In 2022, Adam launched Arkive Headcare, a haircare brand built around the philosophy of caring for what is both in and on your head, combining performance-led products with the rituals of Headcare. The brand reflects Adam’s belief that beauty should support how people feel, not simply how they look.
Recognised for his warmth, creativity and community-first approach, Adam continues to champion a more inclusive and emotionally connected future for the hair industry.
“I am working with Remi Cachet because it is the best of the best. I choose to work with the best of the best with my business in mind,” Adam said. “Extensions is an incredible service introduction for density, for thickening, for volume and providing an incredible service and a great extensions brand is absolutely key. That’s why I am using Remi Cachet.”