After an incredible launch of his luxury haircare range, Jay B Haircare is taking it to the next level. Going back to his roots, the line is now exclusively available within Selfridges, Birmingham.
Jay Bimringham, also known as Jay B, is an editorial hairdresser, session stylist and digital creator recognized for his standout red-carpet work and impressive celebrity clientele, including Rochelle Humes, Eva Longoria and Amelia Dimoldenberg to name a few. With a collective instagram following of over 125,000, he is a highly sought-after influence within the global hair world.
Prior to the exclusive partnership, Jay perfected the products behind the scenes for over three years, selecting the bespoke scent and hand-picking all the key ingredients, to bring to life a line of products that truly represented himself as a hairdresser. Jay envisioned products that provided vital hydration alongside whilst allowing hair to remain luxurious at every stage. The range, consisting of 4 key products, is also suitable for all hair types and textures too.
Hydrating Shampoo: sulphate free and rich in avocado and argon oils. Avocado is rich in antioxidants, essential fatty acids, biotin and vitamin A and E which help seal and smooth the cuticle and prevent breakage.
Hydrating Conditioner: rich in macadamia oil which leaves your hair stronger and healthier. Also infused with argan oil that will moisturise your hair by reducing split ends and keeping your hair healthy.
Split Seal Serum: suitable for all hair types, this serum seals in moisture, minimalizes tangling and enhances manageability. Rich in keratin it helps brighten dull hair colour.
Rescue Water: a pre-wash treatment that targets inner hair repair by rebuilding the internal hair structure. It penetrates deep into the hair fibre to target where hair needs the moisture most.
Speaking on the exclusive partnership with Selfridges Birmingham, Jay said, “I cannot express how happy I am to see my products on the shelves of Selfridges, it really is a dream come true. From growing up in the city and being a fan of Selfridges, it is a real milestone in my career. I just want to say how grateful I am to the team and I cannot wait to see what comes next for the brand.”
All products are now available to shop at Selfridges Birmingham, within the esteemed Beauty Hall.