ghd, the UK’s #1 styler brand, proudly celebrates 25 years and unveils ghd sculpt — a revolutionary new interactive styler designed to deliver perfect styling with zero damage to the hair’s natural structure.
Proudly challenging the consumer misconception that heated styling tools damage hair – a belief held
by 98% of consumers — ghd sculpt proves that high-performance styling and healthy hair can coexist.
ghd sculpt is powered by breakthrough ghd heatadapt technology, which uses AI to interactively sense, learn and adapt your hair’s temperature, for nextlevel protection and zero damage. By measuring hair temperature rather than plate temperature, which is the current industry standard, ghd sculpt marks a new era in personalized, AI-driven hair styling.
Built on ghd’s 25 years of heat technology expertise, ghd sculpt represents the brand’s most advanced styler ever, delivering up to 90% more shine, 2.5x less frizz, superior curl definition, and 5x faster styling, and reinvents the typical design features of stylers with its unique lightweight, ergonomic and innovative design.
“For 25 years, ghd has led the industry in heat technology and earned its position as the UK’s number one styler brand. Reinvention is at the heart of who we are, and with ghd sculpt, powered by our most advanced interactive technology, we’re taking a transformative step forward to completely reinvent the styler category.
ghd sculpt is not just a styler, but the future of interactive, AI-driven beauty-tech — delivering flawless results with zero damage,” said ghd CEO Jeroen Temmerman.
ghd Heat Adapt Technology
Heat-Adapt Technology senses, learns and adapts in real time to deliver a personalized hair temperature for optimal styling. Unlike traditional tools that regulate plate temperature alone, ghd sculpt uses AI to interactively adjust heat based on what the hair actually needs during styling — with zero damage
to the hair’s natural structure.
Four measurement systems feed the AI micro-processor, with 2,900 measurements per second, detecting when hair is between the plates, how much hair is being styled and the speed of movement.
The breakthrough AI machine-learning algorithm, trained on a wide range of hair types and styles, enables the styler to adjust power and heat delivery with extreme precision. A thermal controller then interprets the algorithm’s output, increasing heat when needed for perfect styling or reducing it to safeguard the
hair, ensuring consistent results with zero drama.
Innovative Design
- Super Slim Infinity Plates: for smooth root-to-tip styling on all hair textures and no snagging
- Ultra-slim Lightweight Profile: for more defined curls and waves
- Unique, Never-seen-before Silhouette: to redefine the styler category