VANCOUVER, BC (June 2026) – REDAVID, a clean, plant-based, high-quality haircare brand founded in 1990 by Canadian master hairstylist Leonardo Redavid, is looking ahead to the styles set to define the upcoming season and sharing expert insight on how to achieve them. Two haircuts you can expect to see a lot of this fall are the Italian Bob and the Modern Shag, two very different looks that have one thing in common: movement, texture, and volume that really make an impact. Katherine Sims, Artistic Lead Educator for REDAVID Salon Products, breaks down each of these looks while sharing the products she recommends to recreate salon-worthy results at home.
The Italian Bob
An evolution of the French Bob, the Italian Bob maintains its chic, sophisticated silhouette while introducing more movement, fullness, and face-framing detail. Recently seen on celebrities like Zendaya, the look embraces softer lines, deeper side parts, side-swept fringe, and noticeable lift through the crown for an effortlessly glamorous finish. Because not everyone naturally has the density or texture needed to achieve that lived-in volume, Katherine Sims reaches for REDAVID’s Volumizer Thickening Spray (250 ml / $31). Designed to enhance lift and fullness while keeping hair touchable and clean, the formula is infused with ingredients like castor oil and hyaluronic acid to help support hair density and create airy, amplified volume without stiffness.
The Modern Shag
This ‘70s throwback continues to evolve, and is becoming one of the most versatile cuts we’re seeing. Think celebrities like Suki Waterhouse and Daisy Edgar-Jones, who have helped redefine the modern shag for today. What Sims loves about today’s shag is that it works beautifully on a wide range of hair textures, from straight to natural curls. Heavy fringe, lived-in layers, and lots of movement are key features. The goal is a style that feels fresh and effortless and full of personality. Again, volume is essential, and REDAVID’s Volumizer Thickening Spray is a go-to product for this look because it creates body and plumpness without leaving the hair feeling heavy, oily, or gritty. That airy, voluminous texture lasts for days, yet you’re still able to run your fingers through your hair.
To reduce frizz and protect hair from heat styling, Sims recommends working a little REDAVID Orchid Oil Dual Therapy Treatment (100 ml./$61) through damp hair before blow-drying. It’s loaded with coconut oil, aloe vera, chamomile, rosemary, and willow bark to rehydrate hair, while Cymbidium Orchid Complex scavenges free radicals and restores hair’s natural shine. Want to add a bit of texture or rough volume to a Modern Shag? Reach for REDAVID Texture Cream (130 ml./ $31), a rich, creamy styling tool with a unique composition. It moves like glue, but delivers non-tacky, weightless hold. It’s not only high in healthy mono and polyunsaturated fats (omega 3, 6 and 9) but it’s also rich in vitamin E.
What makes both of these looks so appealing, says Sims, is that they move away from overly polished perfection to embrace shape, texture, and individuality, which suits her clients who want their hair to look luxurious, but also crave a lived-in look.
This fall, make the season’s biggest hair trends your own with REDAVID’s high-performance essentials designed to create healthy, effortless-looking hair.
To learn more about REDAVID, please visit www.redavid.com.