Goldwell, the stylist-centered brand bringing innovation to the professional hair care community for over 75 years, has created the Goldwell Color Collective to bring together the most digital-savvy and talented creatives in the global color community. The Collective helps to bring brand awareness to both the Goldwell brand and the creators themselves, through content partnerships, events, and more.
The creators chosen for the Goldwell Color Collective gain global exposure on the various Goldwell social media channels, have access to exclusive Goldwell news, are able to test out new products prior to launch and are invited to the Kao Salon Global Experience event in Chicago, IL. Additionally, creators will collaborate on exciting new projects, have access to Goldwell’s Global Ambassador, Angelo Seminara, for digital sessions and have the ability to participate in global social media campaigns.
The creators that have been chosen for the inaugural Goldwell Color Collective of 2023 from the Americas & EMEA are as follows:
- Ethan King, USA, Ron King Austin Hair Salon
- Kylie Bussing, USA, Kylie Bussing Hair
- Leo Byrne, Canada, Monarchy Salon
- Luca Murray, New Zealand, Vivo Hair
- Jools, Australia, Haus of Jools
- Stacey Smoker, USA, Stacey Smoker Hair & Co.
- Tony Norraphon, Switzerland, Coiffure Valentino
- Casey Coleman, UK, Chair Salon Studio
- Lydia Wolfe, UK, Jack & the Wolfe
- Veronique Mordang, Netherlands, Bememiek Salon
Use the hashtag #goldwellcolorcollective to have the chance to be selected as a future Goldwell Color Collective member or reach out to them directly via Instagram DM.
About Goldwell
Goldwell is a salon-quality brand of Kao Salon Division. Its professional hair products are dedicated to bringing stylists’ and their clients’ aspirations to life. Since 1948, Goldwell has been known for breakthrough innovations in the salon industry with well-known sub-brands such as: leading professional color products Topchic, Colorance and Elumen; high-performing care and styling products Kerasilk, Dualsenses and StyleSign; and, technology-based perm and texture products. Goldwell’s complete portfolio, advanced hairdresser education and deep expertise serve together to create a full-service brand, meeting all salon stylist and client desires. With the annual style statement, launched at the impressive Kao Salon Experience Event each year, Goldwell sets the trend in hair fashion to inspire stylists around the world.
Please visit the Goldwell website for updated information: www.goldwell.com
About Kao Salon Division
Kao Salon Division is part of the Skin Care and Hair Care Business of Kao Corporation, offering professional products and services to stylists around the globe. It is a thought and trend leader in the hair care industry as well as home to the Goldwell, KMS, Oribe and Varis brands. The mission of Kao Salon Division is to make life beautiful for salons, stylists and their clients through partnership, commitment to sustainable practices, salon business growth and a portfolio of advanced services, innovative products and inspiring education. Kao Corporation creates high-value-added products that enrich the lives of consumers around the world.
Please visit the Kao Group website for further information: www.kaosalondivision.com