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LIVED-IN Blondes Have More Fun…and Schwarzkopf has the How-To

2024 is the year of the LIVED-IN BLONDE, according to industry giant Schwarzkopf – and the talented actress and producer Sofia Vergara is the epitome of this stunning trend. So, who better than the star, as the new Global Schwarzkopf Ambassador, to don this on-trend colour service?

Sofia has reinvented her hair story with enthusiasm, transitioning from her iconic brunette look to a new, natural-looking, custom LIVED-IN BLONDE. The look was expertly crafted to brighten her mid-lengths and ends, with the exceptional bond provided by Schwarzkopf Professional products. As the Global Schwarzkopf Ambassador, Sofia is inspiring the global community of hairdressers and consumers to embrace their unique hair stories, celebrating the processes behind them.

As the biggest colour trend of 2024, LIVED-IN BLONDE lies at the heart of Schwarzkopf’s educational offering. Through the ASK educational platform, Schwarzkopf provide a comprehensive approach to mastering this trend, from initial consultation to personalized customization for each client. Their educational assets cater to a diverse range of learners: offering inspiration through social media, engaging video tutorials, self-paced learning on eAcademy, and hands-on seminars focusing on blonde services and techniques.

If you want to get clients rushing to your salon to get this coveted movie star look, you can enhance your skills and elevate your blonde service offerings by delving into the intricacies of LIVED-IN BLONDE with Schwarzkopf. No matter what hair type, or hair history, Schwarzkopf’s educational resources can empower professionals to become true specialists in the bespoke technique – with LIVED-IN BLONDE looks that resonate with every client.

Explore the full, holistic product portfolio online, including all the new looks, services and Ambassador tips & tricks at

Schwarzkopf Professional are dedicated to driving the hairdressing industry forward with a Blended Learning approach to education. Learn more at  

For digital education that’s available 24/7, the Schwarzkopf Professional eAcademy is ready and waiting – sign up for free at to enjoy audio-visual product training (available in 16 different languages), hairdressing hints and tips, as well as the latest #hairhacks, videos and tutorials from some of the world’s coolest hair artists:  

For the latest colour inspiration, including hair how-to’s and inspiring UGC from Schwarzkopf Professional’s community of hairdressers, don’t forget to follow @SchwarzkopfProUK on social media and the #schwarzkopfpro hashtag.