SalonEVO Magazine

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ALFAPARF Milano is kicking 2022 off in style, with the announcement of not one but two new ambassadors. Award winning international session stylist Luke Benson is appointed Creative Ambassador whilst world renowned British Hairdresser of the Year nominee, Richard Ashforth takes the role of Educational Ambassador UK & Ireland. They join existing ALFAPARF Milano Global Hair Stylist, Paul Stafford. 

Established in 1980, ALFAPARF Milano is the brainchild of Roberto Franchina who was determined to bring top-quality, effective, easy-to-use products to salons the world over. Independent since the very start, they manage the entire production process in complete autonomy. This, together with a solid industry presence and direct one-to-one discussion with their clients, wherever they may be, has allowed ALFAPARF Milano to continue to provide a unique vision of the hair industry. 

Luke Benson is known for his exceptional technical skill with a keen eye for current trends, working with some of the world’s biggest celebrity names including Billie Eilish and Liam Payne. His focus as Creative Ambassador will be on raising the brand’s creative profile. 

Luke says, “I couldn’t be happier to have partnered with ALFAPARF Milano as their Creative Ambassador. It feels like the perfect time in my career to step into a role of this size and help bring more awareness to both the consumer and industry of this wonderful brand. To be able to focus on the brand’s imagery, collections, digital marketing and press is going to be so exciting. I can’t wait for this journey and building a relationship with the team to push ALFAPARF Milano to the heights its products deserve.” 

Joining Luke at ALFAPARF Milano is British Hairdresser of the Year nominee and International Educator and Co-Founder of Saco Hair, Richard Ashforth. Richard’s role will see him work closely with key accounts to deliver ALFAPARF Milano’s education and training.  

ALFAPARF Milano Educational Ambassador, Richard Ashforth comments: “Saco Academy London are delighted to be partnering with ALFAPARF Milano UK and Ireland from January 2022 to provide educational services and support for the ALFAPARF Milano group.” 

Luke and Richard will join Paul to help raise the profile of the brand, primarily in the UK, and work closely to bring their creative vision to life. 

Lisa Marangon at ALFAPARF Milano added: “Richard and Luke are two very respected stylists in their own right. We believe that the additions of Richard and Luke to our team along with Paul will be a force to be reckoned with. We’re delighted to have a great team of ambassadors that share our brand values and passion for ALFAPARF Milano. We’re thrilled to have them join the ALFAPARF Milano team and work with us as we expand the brand across the UK and Ireland.”